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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
273
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273
Theorie
56
Theory
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Internet marketing
47
Online-Marketing
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Preismanagement
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Allenby, Greg M.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Narayan, Vishal
5
Salisbury, Linda Court
5
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
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Gopalakrishnan, Arun
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Gordon, Brett R.
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Iyer, Ganesh
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Kadiyali, Vrinda
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Lewis, Michael
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Manchanda, Puneet
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Mayzlin, Dina
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Mehta, Nitin
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Narasimhan, Om
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Park, Young-Hoon
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Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,937
Journal of retailing and consumer services
1,933
NBER working paper series
843
Working paper / National Bureau of Economic Research, Inc.
781
International journal of hospitality management
739
International journal of consumer studies
733
NBER Working Paper
659
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
Discussion paper series / IZA
580
CESifo working papers
568
Journal of economic behavior & organization : JEBO
564
Economics letters
493
IZA Discussion Papers
480
Social choice and welfare
473
Management science : journal of the Institute for Operations Research and the Management Sciences
421
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Journal of economic psychology : research in economic psychology and behavioral economics
390
SpringerLink / Bücher
389
Discussion paper / Centre for Economic Policy Research
366
Journal of economic theory
357
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
European journal of marketing : EJM
351
The journal of brand management : an international journal
348
CESifo Working Paper
320
Journal of travel and tourism marketing
315
Journal of international consumer marketing
314
Tourism management : research, policies, practice
312
Journal of marketing management : MM
307
Journal of mathematical economics
307
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
303
Marketing letters : a journal of research in marketing
301
Journal of retailing
298
Journal of business ethics : JOBE
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
293
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
285
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ECONIS (ZBW)
282
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1
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
2
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
3
Markdowns in seasonal conspicuous goods
Arifoğlu, Kenan
;
Deo, Sarang
;
Iravani, Seyed M. R.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 1016-1029
Persistent link: https://www.econbiz.de/10012305122
Saved in:
4
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
5
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
6
A semantic approach for estimating consumer content
preferences
from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
Saved in:
7
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
8
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
9
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
10
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
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