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~person:"Carlson, Jeffrey R."
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Consumer behaviour
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Discounting
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Diskontierung
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Konsumentenverhalten
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Low-cost strategy
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Niedrigpreisstrategie
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Online retailing
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Credibility
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Discount credibility
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Discounter
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Discounting of discounts
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Einzelhandel
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Carlson, Jeffrey R.
Sinitsyn, Maxim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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