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Search: subject:"promotions"
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Sales promotion
24
Verkaufsförderung
24
Consumer behaviour
14
Konsumentenverhalten
14
Preismanagement
11
Pricing strategy
11
price promotion
5
Food retailing
3
Lebensmitteleinzelhandel
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Theorie
3
Theory
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Emotion
2
Event marketing
2
Event-Marketing
2
Internet marketing
2
Online-Marketing
2
Rabatt
2
Rebate
2
Relationship marketing
2
Savings
2
Sparen
2
Werbewirkung
2
Werbung
2
price promotions
2
pricing
2
promotions
2
Arbeitsleistung
1
Arbeitsverhalten
1
Asymmetric information
1
Asymmetrische Information
1
Auction
1
Auction theory
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Auktion
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24
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Tsiros, Michael
2
Alavi, Sascha
1
Arora, Neeraj
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Campbell, Colin L.
1
Castro, Iana A.
1
Chandon, Pierre
1
Deleersnyder, Barbara
1
Dost, Florian
1
Ducarroz, Caroline
1
Falk, Tomas
1
Fu, Frank Q.
1
Gedenk, Karen
1
Geng, Xianjun
1
Gijsbrechts, Els
1
Greenleaf, Eric A.
1
Grewal, Chruv
1
Gu, Flora Fang
1
Guha, Abhijit
1
Guyt, Jonne
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Haenlein, Michael
1
Hardesty, David M.
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Henderson, Ty
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Hutchinson, J. W.
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Janiszewski, Chris A.
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1
Kan, Christina
1
Katona, Zsolt
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Journal of marketing
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of Islamic Marketing
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
International journal of production economics
12
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of market research
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
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ECONIS (ZBW)
24
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24
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
3
Let's make a "deal" : how deal collectives coproduce unintended value from sales
promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Saved in:
4
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
5
Do
promotions
make consumers more generous? : the impact of price
promotions
on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
6
Price
promotions
and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
7
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
10
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
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