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~subject:"Einzelhandel"
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Einzelhandel
Sales promotion
1,906
Verkaufsförderung
1,906
Consumer behaviour
879
Konsumentenverhalten
879
Sales-promotion
408
Preismanagement
321
Pricing strategy
321
Retail trade
286
promotions
234
Theorie
233
Theory
231
Marketingmanagement
198
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
189
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
166
USA
160
Deutschland
157
United States
154
Germany
143
Promotions
143
Brand management
133
Markenführung
133
Internet marketing
130
Online-Marketing
130
Verkauf
128
Online retailing
126
Online-Handel
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Ladengestaltung
84
more ...
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Online availability
All
Undetermined
119
Free
38
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All
Article
224
Book / Working Paper
69
Journal
1
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All
Article in journal
206
Aufsatz in Zeitschrift
206
Aufsatz im Buch
17
Book section
17
Hochschulschrift
15
Arbeitspapier
11
Graue Literatur
11
Non-commercial literature
11
Thesis
11
Working Paper
11
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
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2
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2
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English
278
German
13
French
2
Undetermined
2
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All
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Breugelmans, Els
3
Faßnacht, Martin
3
Fildes, Robert
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Amornpetchkul, Thunyarat
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Corona, Ramon
2
Corvello, Vincenzo
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
2
Das, Gopal
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
González-Benito, Óscar
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gümüş, Mehmet
2
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Institution
All
Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of retailing and consumer services
25
Journal of business research : JBR
11
Journal of retailing
11
European journal of operational research : EJOR
8
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
Forschungsgruppe Konsum und Verhalten
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
SpringerLink / Bücher
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
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Source
All
ECONIS (ZBW)
292
USB Cologne (EcoSocSci)
2
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294
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1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
How do retailers compete on price
promotions
? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean
;
Madio, Leonardo
;
Serse, Valerio
-
2022
Persistent link: https://www.econbiz.de/10012875968
Saved in:
3
Price
promotions
as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
6
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
7
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
8
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
9
I'll try that, too : a field experiment in retailing on the effect of variety during display
promotions
Sachse, Mareike
;
Oetzel, Sebastian
;
Klapper, Daniel
-
2023
consumer choices by offering insights from actual purchases with store-level scanner data of display
promotions
. …
Persistent link: https://www.econbiz.de/10014481041
Saved in:
10
The impact of price
promotions
on sales of unhealthy food and drink products in British retail stores
Watt, Toby
;
Beckert, Walter
;
Smith, Richard
;
Cornelsen, …
- In:
Health economics
32
(
2023
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10013461886
Saved in:
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