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~subject:"Markenführung"
~subject:"Online-Handel"
~person:"Jiang, Yuanchun"
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Markenführung
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Online retailing
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Jiang, Yuanchun
Kukar-Kinney, Monika
4
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European journal of operational research : EJOR
1
International journal of production economics
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ECONIS (ZBW)
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Optimizing online recurring
promotions
for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
2
Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Jiang, Yuanchun
;
Shang, Jennifer
;
Liu, Yezheng
;
May, Jerrold
- In:
International journal of production economics
167
(
2015
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011346561
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