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Search: subject:"promotions"
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Sales promotion
1,906
Verkaufsförderung
1,906
Consumer behaviour
879
Konsumentenverhalten
879
Sales-promotion
408
Preismanagement
321
Pricing strategy
321
Einzelhandel
294
Retail trade
286
promotions
234
Theorie
233
Theory
231
Marketingmanagement
198
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
189
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
166
USA
160
Deutschland
157
United States
154
Germany
143
Promotions
143
Brand management
133
Markenführung
133
Internet marketing
130
Online-Marketing
130
Verkauf
128
Online retailing
126
Online-Handel
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Ladengestaltung
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English
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Gedenk, Karen
14
Neslin, Scott A.
13
Kauhanen, Antti
12
Usman, Osly
12
Bosquet, Clément
11
Combes, Pierre-Philippe
11
Görtz, Gunnar
11
Sinitsyn, Maxim
11
Ailawadi, Kusum L.
10
Ebeling, Peter
9
Javdani, Mohsen
9
Malik, Garima
9
Bauer, Hans H.
8
Breugelmans, Els
8
Frederiksen, Anders
8
Kind, Hans Jarle
8
Lang, Ewald
8
Monroe, Kent B.
8
Mullin, Roddy
8
Zhang, Jie
8
Belch, George E.
7
Belch, Michael A.
7
Cools, Kees
7
Foros, Øystein
7
Heerde, Harald J. van
7
Huchzermeier, Arnd
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Laeven, Luc
7
Lamo, Ana
7
Malshe, Avinash
7
Pfeifer, Christian
7
Rajagopal
7
Zettelmeyer, Florian
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cornelißen, Thomas
6
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Institute for the Study of Labor (IZA)
19
National Bureau of Economic Research
7
C.E.P.R. Discussion Papers
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
HAL
5
Springer Fachmedien Wiesbaden
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Europäischer Rechnungshof
3
Kanada / Dominion Bureau of Statistics
3
Nationalökonomisk Institut, Institut for Økonomi
3
Université Paris-Dauphine (Paris IX)
3
Berliner Wissenschafts-Verlag
2
CESifo
2
Centre for Market and Public Organisation (CMPO), University of Bristol
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Econometric Society
2
Elinkeinoelämän Tutkimuslaitos (ETLA)
2
Erich-Schmidt-Verlag <Berlin>
2
HEC Paris (École des Hautes Études Commerciales)
2
Institut für Betriebswirtschaft <Braunschweig>
2
Inter-American Development Bank
2
Tinbergen Institute
2
Tinbergen Instituut
2
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
Wirtschaftswissenschaftliche Fakultät, Leibniz Universität Hannover
2
eSocialSciences
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AMACOM
1
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
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Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel
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Bundesverband Druck und Medien
1
Center for Economic Research <Tilburg>
1
Center for Tobacco Control Research and Education, UC San Francisco
1
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
1
Centre for International Economic Studies
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Centro Studi di Economia e Finanza (CSEF)
1
Centrum för arbetsmarknadspolitisk forkskning (CAFO), Ekonomihögskolan
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Published in...
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Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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Source
All
ECONIS (ZBW)
2,210
USB Cologne (EcoSocSci)
263
RePEc
243
EconStor
63
BASE
10
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11
A two-sided sales
promotions
modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
12
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
13
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
14
Essays on theme and premium
promotions
Blöbaum, Tjorven
-
2020
Persistent link: https://www.econbiz.de/10012435676
Saved in:
15
Four essays on behavioral pricing
Scheidegger, Gianluca
-
2021
Persistent link: https://www.econbiz.de/10012671281
Saved in:
16
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
17
Do customer discounts affect frontline employees?
Troebs, Cord-Christian
;
Wagner, Tillmann
;
Herzog, Walter
- In:
Journal of service research
24
(
2021
)
3
,
pp. 390-404
Persistent link: https://www.econbiz.de/10012592945
Saved in:
18
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
19
Promotion Prospects and Within-level Wage Growth: A Decomposition of the Part-time Penalty for Women
Ilieva, Boryana
-
2023
part-time wage penalty consists of two essential components: i) a penalty for
promotions
and ii) a within-career-level wage …
Persistent link: https://www.econbiz.de/10014467734
Saved in:
20
Employers' demand for personality traits and provision of incentives
Brencic, Vera
;
McGee, Andrew D.
-
2023
Persistent link: https://www.econbiz.de/10014443674
Saved in:
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