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Consumer behaviour
22
Konsumentenverhalten
22
Purchase intention
11
Brand image
7
Markenimage
7
Dienstleistungsqualität
6
Service quality
6
Beziehungsmarketing
5
Customer service
5
Kundenservice
5
Relationship marketing
5
Brand management
4
Environmental consciousness
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Kaufentscheidung
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Markenführung
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Purchase decision
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Social Web
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Social web
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Umweltbewusstsein
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Advertising effects
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Customer satisfaction
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Kundenzufriedenheit
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Sustainable product
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Viral marketing
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Virales Marketing
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Werbewirkung
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Cultural identity
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Einzelhandel
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Emerging economies
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Emerging markets
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Green marketing
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Marketing intelligence & planning
Journal of retailing and consumer services
294
Journal of business research : JBR
184
International journal of hospitality management
98
SpringerLink / Bücher
97
The journal of services marketing
80
Psychology & marketing
73
Cogent business & management
62
Asia Pacific journal of marketing and logistics
57
Cogent Business & Management
49
The service industries journal
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Journal of consumer behaviour : an international research review
39
Journal of international consumer marketing
39
Journal of service research : JSR
38
Journal of the Academy of Marketing Science
38
International journal of consumer studies
36
Journal of retailing
36
Journal of marketing communications
34
Journal of Islamic marketing
33
Europäische Hochschulschriften / 5
32
International journal of contemporary hospitality management
31
Journal of service management
31
NBER working paper series
31
Technological forecasting & social change : an international journal
31
International journal of electronic marketing and retailing : IJEMR
30
International journal of internet marketing and advertising : IJIMA
30
Working paper / National Bureau of Economic Research, Inc.
30
Gabler Edition Wissenschaft
29
MPRA Paper
28
Marketing letters : a journal of research in marketing
28
International journal of production economics
27
Journal of hospitality marketing & management
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Research
27
Journal of Asian finance, economics and business : JAFEB
26
Services marketing quarterly
26
International journal of retail & distribution management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of promotion management : innovations in planning and applied research
25
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ECONIS (ZBW)
28
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1
How and when social media influencers' intimate self-disclosure fosters
purchase
intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
Trust in word of voice communication : why consumers adhere to
purchase
recommendations made by smart voice assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
3
Chinese cultural element in brand logo and
purchase
intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
5
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
6
Technology readiness and e-service quality : impact on
purchase
intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
Saved in:
7
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
8
Perceived power and smile intensity in service encounters
Yao, Qi
;
Wan, Qiuyan
;
Li, Shihao
;
Zhou, Wenkai
;
Yang, Zhilin
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10013172969
Saved in:
9
Green innovation and environmental awareness driven green
purchase
intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
10
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
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