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~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
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Search: subject:"relationship marketing"
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Markenführung
Beziehungsmarketing
280
Relationship marketing
280
Consumer behaviour
164
Konsumentenverhalten
164
Customer satisfaction
137
Kundenzufriedenheit
137
Dienstleistungsqualität
116
Service quality
116
Hotel industry
85
Hotellerie
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Brand management
42
Emotion
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Markenimage
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United States
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Tourism employees
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Ahn, Jiseon
4
Back, Ki-Joon
3
Han, Heesup
3
Chua, Bee-Lia
2
Hwang, Jinsoo
2
Khan, Imran
2
Kim, Jinkyung Jenny
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Lee, Choong-Ki
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Shamim, Amjad
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Song, Hak-jun
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Sreejesh, S.
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Alcántara-Pilar, Juan Miguel
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Bai, Billy
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Baloglu, Seyhmus
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Barrio-García, Salvador del
1
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1
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Cacho-Elizondo, Silvia
1
Choe, Ja Young
1
Choe, Yunseon
1
Corne, Aurélie
1
Crespo-Almendros, Esmeralda
1
DiPietro, Robin B.
1
Drennan, Judy
1
Fatma, Mobin
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Fiore, Ann Marie
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Gao, Yixing
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Garmaroudi, Saeed Andaji
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Gauri, Dinesh Kumar
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Gil Saura, Irene
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Jang, Soocheong
1
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1
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1
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International journal of hospitality management
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
Cogent business & management
22
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
42
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1
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310682
Saved in:
9
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
10
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
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