//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"relationship marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
57
Relationship marketing
57
Customer value
25
Kundenwert
25
Consumer behaviour
19
Konsumentenverhalten
19
Marketing management
12
Marketingmanagement
12
USA
8
United States
8
Customer integration
7
Customer satisfaction
7
Kundenintegration
7
Kundenzufriedenheit
7
customer lifetime value
7
Measurement
6
Messung
6
Performance measurement
6
Performance-Messung
6
Customer engagement
5
customer engagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Dienstleistungsqualität
4
Firm performance
4
Service quality
4
Theorie
4
Theory
4
Unternehmenserfolg
4
customer relationship management
4
Brand management
3
Einzelhandel
3
Emerging economies
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Markenführung
3
Retail trade
3
Schwellenländer
3
Supplier relationship management
3
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
9
Book section
9
Case study
1
Fallstudie
1
Language
All
English
55
German
2
Author
All
Kumar, V.
Bruhn, Manfred
70
Homburg, Christian
58
Han, Heesup
52
Hollebeek, Linda D.
39
Verhoef, Peter C.
39
Gil Saura, Irene
38
Herrmann, Andreas
38
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
34
Smith, Alan D.
32
Svensson, Göran
31
Prentice, Catherine
30
Thaichon, Park
29
Evanschitzky, Heiner
27
Krafft, Manfred
27
Loureiro, Sandra Maria Correia
27
Stauss, Bernd
27
Grewal, Dhruv
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Quach, Sara
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Klaus, Philipp
24
Ruyter, Ko de
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Karjaluoto, Heikki
23
Stock-Homburg, Ruth
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Wieseke, Jan
22
Meyer, Anton
21
Neslin, Scott A.
21
Wong, IpKin Anthony
21
more ...
less ...
Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Customer engagement marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Psychology & marketing
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
3
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
4
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
5
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
8
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->