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~isPartOf:"Journal of business research : JBR"
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Internet marketing
320
Online-Marketing
320
Consumer behaviour
205
Konsumentenverhalten
205
Social Web
187
Social web
187
Brand management
84
Markenführung
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Filieri, Raffaele
8
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Dwivedi, Yogesh Kumar
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
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Choi, Jeonghye
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Journal of business research : JBR
Computers & operations research : and their applications to problems of world concern ; an international journal
976
European journal of operational research : EJOR
881
IZA Discussion Papers
701
Discussion paper series / IZA
634
International journal of production research
495
NBER working paper series
330
Working paper / National Bureau of Economic Research, Inc.
271
IZA Discussion Paper
268
Discussion paper / Centre for Economic Policy Research
249
NBER Working Paper
247
CESifo working papers
231
Discussion paper / Tinbergen Institute
225
Operations research letters
211
International journal of internet marketing and advertising : IJIMA
203
Journal of retailing and consumer services
193
MPRA Paper
193
International journal of production economics
189
CESifo Working Paper
188
Labour economics : official journal of the European Association of Labour Economists
180
Management science : journal of the Institute for Operations Research and the Management Sciences
180
Journal of economic theory
178
Working paper
175
CEPR Discussion Papers
169
Economics letters
164
Transportation research / E : an international journal
160
Discussion papers / CEPR
155
Operations research
155
SpringerLink / Bücher
142
International economic review
140
Journal of scheduling
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Working Paper
135
Mathematics of operations research
134
INFORMS journal on computing : JOC
133
Technological forecasting & social change : an international journal
131
Discussion paper
127
European economic review : EER
127
CESifo Working Paper Series
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ECONIS (ZBW)
365
Showing
1
-
10
of
365
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping consumer's cross-device usage for online
search
: mobile- vs. PC-based
search
in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
2
The order effect of advertisers on consumer
search
behavior in sponsored
search
markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
3
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
4
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
Multiple keywords management in sponsored
search
advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
9
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
10
How should retail advertisers manage multiple keywords in paid
search
advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
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