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Search: subject:"segmentation"
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Market segmentation
11
Marktsegmentierung
11
Target group
10
Zielgruppe
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
5
Segmentation
5
Werbewirkung
5
Advertising
4
Children
4
Kinder
4
Werbung
4
Brand image
3
Markenimage
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Marketing management
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Marketingmanagement
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2
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Clusteranalyse
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Computerspiel
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Einzelhandel
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Ethics
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Ethik
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Green marketing
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Lebensqualität
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Markenführung
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Markentreue
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Product Placement
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Product placement
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Quality of life
2
Retail trade
2
Satisfaction
2
Social Marketing
2
Social group
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Social marketing
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South Korea
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Spain
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English
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Andrews, J. Craig
1
Apaolaza-Ibáñez, Vanessa
1
Bayus, Barry L.
1
Bruning, Edward R.
1
Bruwer, Johan
1
Budeva, Desislava G.
1
Buijzen, Moniek
1
Burke, Paul F.
1
Campbell, Colin
1
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European journal of marketing : EJM
Discussion paper series / IZA
126
European Journal of Marketing
86
Journal of Consumer Marketing
83
NBER working paper series
65
Journal of retailing and consumer services
64
Young consumers : insight and ideas for responsible marketers
64
Discussion paper / Centre for Economic Policy Research
63
Working paper / National Bureau of Economic Research, Inc.
63
Marketing Intelligence & Planning
62
SpringerLink / Bücher
61
IZA Discussion Paper
58
Europäische Hochschulschriften / 5
55
Journal of business research : JBR
54
ILO Working Papers
49
NBER Working Paper
49
IMF Working Papers
48
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
44
International Journal of Bank Marketing
43
CESifo working papers
40
IZA Discussion Papers
40
Journal of advertising research
37
IMF Staff Country Reports
36
International Marketing Review
36
Journal of advertising : official publication of the American Academy of Advertising
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing Science
31
Post-Print / HAL
30
Working paper
30
Applied economics
29
Journal of strategic marketing
29
Psychology & marketing
29
International Journal of Retail & Distribution Management
28
Journal of revenue and pricing management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of vacation marketing : an international journal
28
International Journal of Contemporary Hospitality Management
27
International journal of consumer studies
27
Marketing intelligence & planning
27
The journal of consumer marketing
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ECONIS (ZBW)
23
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1
A resource-advantage theory typology of strategic
segmentation
Thoeni, Andrew T.
;
Marshall, Greg W.
;
Campbell, Stacy M.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2192-2215
Persistent link: https://www.econbiz.de/10011629356
Saved in:
2
Domain-specific market
segmentation
using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
3
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
4
International market
segmentation
: economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
5
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
Saved in:
6
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
7
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
8
Using product and retail choice attributes for cross-national
segmentation
Lockshin, Larry
;
Cohen, Eli
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1236-1252
Persistent link: https://www.econbiz.de/10009267025
Saved in:
9
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
10
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline
;
Watkins, Leah
;
Thyne, Maree
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
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