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34
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8
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8
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Journal of advertising research
Discussion paper series / IZA
126
European Journal of Marketing
86
Journal of Consumer Marketing
83
NBER working paper series
65
Journal of retailing and consumer services
64
Young consumers : insight and ideas for responsible marketers
64
Discussion paper / Centre for Economic Policy Research
63
Working paper / National Bureau of Economic Research, Inc.
63
Marketing Intelligence & Planning
62
SpringerLink / Bücher
61
IZA Discussion Paper
58
Europäische Hochschulschriften / 5
55
Journal of business research : JBR
54
ILO Working Papers
49
NBER Working Paper
49
IMF Working Papers
48
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
44
International Journal of Bank Marketing
43
CESifo working papers
40
IZA Discussion Papers
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IMF Staff Country Reports
36
International Marketing Review
36
Journal of advertising : official publication of the American Academy of Advertising
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing Science
31
Post-Print / HAL
30
Working paper
30
Applied economics
29
Journal of strategic marketing
29
Psychology & marketing
29
International Journal of Retail & Distribution Management
28
Journal of revenue and pricing management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of vacation marketing : an international journal
28
International Journal of Contemporary Hospitality Management
27
International journal of consumer studies
27
Marketing intelligence & planning
27
The journal of consumer marketing
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ECONIS (ZBW)
37
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37
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1
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
3
What do we know about
segmentation
and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
4
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
5
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
6
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
7
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
8
The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
9
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
10
The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 115-119
Persistent link: https://www.econbiz.de/10011296273
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