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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Target group
60
Zielgruppe
60
Children
49
Kinder
49
Consumer behaviour
32
Konsumentenverhalten
32
Jugendliche
26
Youth
26
Advertising
20
Werbung
20
Advertising effects
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Food
10
Lebensmittel
10
France
7
Frankreich
7
Market segmentation
7
Marktsegmentierung
7
Online media
7
Social Web
7
Social web
7
Brand image
6
Communication media
6
Consumer socialization
6
Kommunikationsmedien
6
Markenimage
6
Other media and children
6
Brand management
5
Children and brands
5
Eltern
5
Markenführung
5
Media usage
5
Mediennutzung
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Parents
5
Qualitative Methode
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Qualitative method
5
Qualitative methods
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Eating habit
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Rundle-Thiele, Sharyn
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Gollety, Mathilde
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Hongjun, Wang
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Kubacki, Krzysztof
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Pelsmacker, Patrick de
2
Wilska, Terhi-Anna
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Achterkamp, Marjolein Clasine
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Ahn, Regina
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Aktekin, Uǧur
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Butt, Muhammad Mohsin
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Young consumers : insight and ideas for responsible marketers
Discussion paper series / IZA
126
European Journal of Marketing
86
Journal of Consumer Marketing
83
NBER working paper series
65
Journal of retailing and consumer services
64
Discussion paper / Centre for Economic Policy Research
63
Working paper / National Bureau of Economic Research, Inc.
63
Marketing Intelligence & Planning
62
SpringerLink / Bücher
61
IZA Discussion Paper
58
Europäische Hochschulschriften / 5
55
Journal of business research : JBR
54
ILO Working Papers
49
NBER Working Paper
49
IMF Working Papers
48
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
44
International Journal of Bank Marketing
43
CESifo working papers
40
IZA Discussion Papers
40
Journal of advertising research
37
IMF Staff Country Reports
36
International Marketing Review
36
Journal of advertising : official publication of the American Academy of Advertising
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing Science
31
Post-Print / HAL
30
Working paper
30
Applied economics
29
Journal of strategic marketing
29
Psychology & marketing
29
International Journal of Retail & Distribution Management
28
Journal of revenue and pricing management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of vacation marketing : an international journal
28
International Journal of Contemporary Hospitality Management
27
International journal of consumer studies
27
Marketing intelligence & planning
27
The journal of consumer marketing
27
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ECONIS (ZBW)
64
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
3
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
4
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
5
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
6
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
9
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
10
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
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