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~subject:"Social change"
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Social change
Social marketing
1,461
Social Marketing
1,240
Consumer behaviour
282
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275
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221
social marketing
198
USA
121
Behavioral economics
120
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120
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119
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116
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110
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106
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2
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Macro-social marketing insights : systems thinking for wicked problems
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of Social Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of social marketing : JSOCM
2
Social marketing and behaviour change : models, theory and applications
2
Advances in public policy and administrations (APPA) book series
1
Apas Papers
1
Asia-Pacific journal of management research and innovation
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Collective creativity for responsible and sustainable business practice
1
European Journal of Marketing
1
European journal of marketing
1
ICT management in non-profit organizations
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
Premier reference source
1
Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
1
Theory, methodology, practice
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
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ECONIS (ZBW)
43
Other ZBW resources
3
RePEc
1
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1
Addressing food waste with a socio-cultural approach to
social
marketing
Sutinen, Ulla-Maija
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 256-274
Persistent link: https://www.econbiz.de/10013274479
Saved in:
2
Can
social
marketing
be the key to social change in India?
Mathur, Mahima
;
Swami, Sanjeev
- In:
Journal of advances in management research : JAMR
20
(
2023
)
2
,
pp. 310-328
Persistent link: https://www.econbiz.de/10014305245
Saved in:
3
Transformative
social
marketing
and social innovation for sustainable development through participatory design with economically marginalized users
Juusola, Katariina
;
Kleber, Daniel Marco Stefan
;
Popat, …
- In:
Journal of social marketing : JSOCM
14
(
2024
)
2
,
pp. 210-227
Persistent link: https://www.econbiz.de/10015061324
Saved in:
4
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
5
"Give it up!" : a macro-
social
marketing
approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao
;
Kemper, Joya
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
Saved in:
6
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
7
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
8
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
9
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
10
Socio-technical transitions and institutional change : addressing obesity through macro-
social
marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
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