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~subject:"USA"
~isPartOf:"Internet advertising : theory and research"
~isPartOf:"Journal of advertising research"
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USA
Internet marketing
127
Online-Marketing
127
Advertising effects
63
Werbewirkung
63
Social Web
54
Social web
54
Consumer behaviour
38
Konsumentenverhalten
38
United States
37
Advertising
24
Werbung
24
Viral marketing
20
Virales Marketing
20
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13
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13
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9
Marketingmanagement
9
Media usage
9
Mediennutzung
9
Target group
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Communication
8
Fernsehwerbung
8
Kommunikation
8
Television advertising
8
Brand image
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Markenimage
7
Website
6
Advertising planning
5
Brand
5
Interactive media
5
Interaktive Medien
5
Markenartikel
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Online retailing
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Online-Handel
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English
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Fulgoni, Gian M.
2
Lipsman, Andrew
2
Abraham, Linda Boland
1
Advincula, Dorothy
1
Appiah, Osei
1
Austin, Manila S.
1
Baack, Daniel W.
1
Baack, Donald
1
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1
Baron, Shawn D.
1
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1
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1
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1
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1
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1
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1
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1
Cheong, Yunjae
1
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1
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1
Davidsen, Carol
1
Davidson, Sandra
1
Davis, Boyd H.
1
De Gregorio, Federico
1
Deitz, George D.
1
Edelman, Benjamin
1
Elias, Troy
1
Fulgoni, Gian
1
Garbayo, Amaya
1
Gordon, Jonathon
1
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Hove, Thomas
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1
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1
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Internet advertising : theory and research
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel and tourism marketing
10
NBER working paper series
10
Information systems research : ISR
9
Handbook of social media management : value chain and business models in changing media markets
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Psychology & marketing
7
Business horizons
6
CESifo working papers
6
Discussion paper / Centre for Economic Policy Research
6
Harvard business review : HBR
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Working paper
5
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ECONIS (ZBW)
37
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1
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1
How do information sources shape voters' political views? : comparing mainstream and
social-media
effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
2
The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
3
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
4
The power of "like" : how brands reach (and influence) fans through
social-media
marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
5
Digital and
social
media
in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd
;
Advincula, Dorothy
;
Austin, Manila S.
; …
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
Saved in:
6
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
7
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
8
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
9
EEG-based measures versus panel ratings : predicting
social
media
-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
10
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
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