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~person:"Murphy, Jamie"
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Internet marketing
11
Online-Marketing
11
Social Web
6
Social web
6
Learning method
4
Lernmethode
4
Advertising effects
3
Betriebswirtschaftsstudium
3
Graduate business education
3
Search engine
3
Suchmaschine
3
Website
3
Werbewirkung
3
Business and economics education
2
Consumer behaviour
2
Experiment
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Marketing
2
Mobile Marketing
2
Mobile marketing
2
Tourism marketing
2
Tourismusmarketing
2
Wirtschaftspädagogik
2
#Malaysianfood
1
Arab countries
1
Arabische Staaten
1
Arbeitsgruppe
1
Australia
1
Australien
1
Befragung
1
Beziehungsmarketing
1
Brand management
1
Celebrity chefs
1
Celebrity endorsement
1
Celebrity-Werbung
1
Curriculum
1
Customer integration
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Article
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13
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13
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4
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4
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3
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English
17
Author
All
Murphy, Jamie
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
39
Qiu, Liangfei
37
Skiera, Bernd
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
33
Law, Chun Hung Roberts
32
Füller, Johann
30
Tucker, Catherine
30
Bailey, Michael
29
Stephen, Andrew T.
28
Tan, Yong
28
Hajli, Nick
27
Kollmann, Tobias
27
Ozuem, Wilson
27
Wirtz, Bernd W.
27
Kumar, Subodha
25
Martínez-López, Francisco J.
25
Pitt, Leyland F.
25
Rita, Paulo
25
Gu, Bin
24
Stieglitz, Stefan
24
Asongu, Simplice
23
Bauer, Hans H.
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Loureiro, Sandra Maria Correia
22
Vrontis, Demetris
22
Budzinski, Oliver
21
Filieri, Raffaele
21
Flavián Blanco, Carlos
21
Jerath, Kinshuk
21
Kummer, Michael E.
21
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Published in...
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Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Asia Pacific journal of marketing and logistics
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Direct marketing : an international journal
1
E-marketing ; Vol. 3
1
International journal of hospitality management
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Marketing efficiency in tourism : coping with volatile demand
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
17
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1
Qualitative research via focus groups : will going online affect the diversity of your findings?
Richard, Brendan
;
Sivo, Stephen A.
;
Orlowski, Marissa
; …
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10012426015
Saved in:
2
Celebrity chef adoption and implementation of
social
media
, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
3
Gender differences in Instagram hashtag use
Ye, Zhang
;
Noor Hazarina Hashim
;
Baghirov, Fakhri
; …
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 386-404
Persistent link: https://www.econbiz.de/10011880424
Saved in:
4
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos
;
Murphy, Jamie
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
Saved in:
5
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
6
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
7
Audience response to travel photos and Arab destination image
Syed-Ahmad, Sharifah Fatimah
;
Ghazali Musa
;
Klobas, Jane E.
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 161-164
Persistent link: https://www.econbiz.de/10009744616
Saved in:
8
LMS teaching versus community learning : a call for the latter
Murphy, Jamie
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 826-841
Persistent link: https://www.econbiz.de/10009686047
Saved in:
9
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
10
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
Saved in:
1
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