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~subject:"Beziehungsmarketing"
~person:"Rita, Paulo"
~person:"Schumann, Jan Hendrik"
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Beziehungsmarketing
Internet marketing
27
Online-Marketing
27
Social Web
23
Social web
23
Consumer behaviour
18
Konsumentenverhalten
18
Relationship marketing
13
Social media
10
Brand management
9
E-commerce
9
Electronic Commerce
9
Markenführung
9
Online retailing
9
Online-Handel
9
social media
8
Brand image
7
Data mining
7
Website
7
Data Mining
6
Markenimage
6
Viral marketing
6
Virales Marketing
6
Advertising effects
5
Brand
5
Markenartikel
5
Sentiment analysis
5
Text
5
Werbewirkung
5
Customer satisfaction
4
Digitale Dienste
4
Digitalisierung
4
Digitization
4
Distribution channel
4
Kundenzufriedenheit
4
Mobile application
4
TripAdvisor
4
Vertriebsweg
4
Web-based service
4
Brand loyalty
3
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Undetermined
11
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English
13
Author
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Rita, Paulo
Schumann, Jan Hendrik
Harrigan, Paul
17
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Straker, Karla
7
Thaichon, Park
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Ruyter, Ko de
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Jahn, Benedikt
5
Karjaluoto, Heikki
5
Kaufmann, Hans Rüdiger
5
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Published in...
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Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of marketing communications
1
Journal of personal selling & sales management
1
Journal of retailing
1
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ECONIS (ZBW)
13
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1
Fostering consumer-brand relationships through
social
media
brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
4
Fostering online relationships with brands through websites and
social
media
brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
6
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
9
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
10
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
1
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