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~isPartOf:"Economics Papers from University Paris Dauphine"
~isPartOf:"Journal of advertising research"
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Search: subject:"sponsorship"
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Sponsoring
16
Sponsorship
16
Sport event
4
Sportveranstaltung
4
parrainage
4
sponsorship
4
Advertising effects
3
Consumer behaviour
3
Event
3
Konsumentenverhalten
3
USA
3
United States
3
Veranstaltung
3
Werbewirkung
3
associations à la marque
3
brand associations
3
congruence
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Event marketing
2
Event-Marketing
2
Marketing management
2
Marketingmanagement
2
Motorsport
2
Sport
2
Sports
2
brand image
2
fit
2
image de marque
2
Aktienindex
1
Aktienmarkt
1
Athletes
1
Big event
1
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
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Cognition
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English
17
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Fleck-Dousteyssier, Nathalie
4
Lacey, Russell
3
Scheinbaum, Angeline Close
3
Cobbs, Joe B.
2
Jensen, Jonathan A.
2
Krishen, Anjala S.
2
Prendergast, Gerard P.
2
Takeda, Fumiko
2
Abril Barrie, Carmen
1
Akaoui, Joe
1
Albano, Benjamin
1
André, Stéphane
1
Astous, Alain d'
1
Carrillat, François A.
1
Close, Angeline
1
Cornwell, T. Bettina
1
Couture, Marie-Pier Charette
1
Darpy, Denis
1
Keller, Kevin Lane
1
Kim, Hyuksoo
1
LaTour, Michael S.
1
Liang, Ming-Ching
1
Martin, Annabel
1
Mazodier, Marc
1
Mori, Keiya
1
Morino, Tatsuaki
1
Paliwal, Aishwarya
1
Poon, Derek
1
Recio, Teresa
1
Rivers, Anne
1
Roux, Elyette
1
Roy, Bernard
1
Sanchez, Joaquin
1
Sarstedt, Marko
1
Schwaiger, Manfred
1
Steils, Nadia
1
Taylor, Charles Raymond
1
Toti, Jean-François
1
Tyler, B. David
1
Wakefield, Kirk
1
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Institution
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Université Paris-Dauphine (Paris IX)
5
Published in...
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Economics Papers from University Paris Dauphine
Journal of advertising research
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
40
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
11
Research
10
Springer eBook Collection
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Sport Management Review
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of Business Research
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
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Source
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ECONIS (ZBW)
17
RePEc
5
Showing
1
-
10
of
22
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Date (oldest first)
1
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
2
Do sport
sponsorship
announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
Saved in:
3
The role of faraway fans in sporting event
sponsorship
: why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
4
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official
sponsorship
effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
5
Analyzing price premiums in international
sponsorship
exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
6
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
7
How does wall street react to global sports
sponsorship
announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
8
Communicating corporate responsibility to fit consumer perceptions : how sincerity drives event and sponsor outcomes
Scheinbaum, Angeline Close
;
Lacey, Russell
;
Liang, …
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 410-421
Persistent link: https://www.econbiz.de/10011884941
Saved in:
9
The hidden factors behind
sponsorship
and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
10
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of
sponsorship
activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
1
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