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~isPartOf:"International journal of sports marketing & sponsorship"
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Search: subject:"sport"
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Sportmarketing
116
Sports marketing
116
Professional sports
99
Profisport
99
Sport
94
Sports
94
Consumer behaviour
87
Konsumentenverhalten
87
Sport event
59
Sportveranstaltung
59
Sponsoring
49
Sponsorship
48
Sport organization
48
Sportorganisation
48
Football
42
Fußball
42
Brand management
27
Markenführung
27
Advertising effects
21
Werbewirkung
21
Internet marketing
18
Online-Marketing
18
China
17
Social Web
17
Social web
17
Beziehungsmarketing
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Markenimage
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Sportler
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13
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189
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Liu, Dongfeng
7
Ko, Yong Jae
6
Zhang, James J.
6
Biscaia, Rui
5
Desbordes, Michel
5
James, Jeffrey D.
4
Pedersen, Paul M.
4
Santos, Manuel Alonso dos
4
Byon, Kevin K.
3
Calabuig Moreno, Ferran
3
Claussen, Cathryn L.
3
Ha, Jae-Pil
3
Kellison, Timothy B.
3
Kim, Kihan
3
Kim, Sungkyung
3
Lee, Donghun
3
Manoli, Argyro Elisavet
3
O'Reilly, Norm
3
Pons, Frank
3
Popp, Nels
3
Trail, Galen
3
Wang, Jerred Junqi
3
Williams, Antonio S.
3
Yim, Brian H.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Bukstein, Scott
2
Chen, Chen-yueh
2
Chen, Lung Hung
2
Cheong, Yunjae
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Cianfrone, Beth A.
2
Correia, Abel
2
Cottingham, Michael
2
Dickson, Geoff
2
Du, James
2
García-Fernández, Jerónimo
2
González-Serrano, María Huertas
2
Greenwell, T. Christopher
2
Harrison, C. Keith
2
Hwang, Yongjin
2
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International journal of sports marketing & sponsorship
Journal of sports economics
639
Journal of sport management : the official journal of the North American Society of Sport Management
489
European Sport management quarterly : ESMQ
451
Sport management review
440
International journal of sport management and marketing : IJSMM
355
International journal of sport finance
250
Sport marketing quarterly : preferred journal of the Sport Marketing Association
224
Applied economics
164
SpringerLink / Bücher
100
Discussion paper series / IZA
99
Applied economics letters
93
Journal of business research : JBR
85
Sport, Business and Management : an international journal ; SBM
82
Sport Management Review
78
Tourism management : research, policies, practice
66
IZA Discussion Paper
60
Sport, Business and Management: An International Journal
57
European journal of operational research : EJOR
56
International Journal of Sports Marketing and Sponsorship
54
Economic inquiry : journal of the Western Economic Association International
51
Marine resource economics
51
NBER working paper series
50
Southern economic journal
49
Springer eBook Collection
49
Atlantic economic journal : AEJ
46
Working paper / National Bureau of Economic Research, Inc.
44
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
41
Scottish journal of political economy : the journal of the Scottish Economic Society
41
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
39
Research
38
Contemporary economic policy : a journal of Western Economic Association International
37
Hamburg contemporary economic discussions
36
Review of industrial organization : RIO
36
IZA Discussion Papers
35
Tourism economics : the business and finance of tourism and recreation
35
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
34
NBER Working Paper
33
International journal of forecasting
32
Journal of advertising : official publication of the American Academy of Advertising
32
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ECONIS (ZBW)
189
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1
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189
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1
Service quality, satisfaction and behavioural intentions in
sport
child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming
sport
consumption : exploring motivated
sport
fans innovativeness in the context of AR live
sport
streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after
sport
spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
4
Sport
team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
5
Transcendence beyond
sport
: examining the dynamic power of
sport
human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
6
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
Saved in:
7
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
8
Effectiveness of sponsorship type,
sport
team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
9
Providing a framework and guidelines for
sport
organizations to understand and predict
sport
consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
10
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
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