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~person:"Kunkel, Thilo"
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Sportmarketing
22
Sports marketing
22
Consumer behaviour
19
Konsumentenverhalten
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Professional sports
14
Profisport
14
Brand management
13
Markenführung
13
Football
10
Fußball
10
Beziehungsmarketing
8
Relationship marketing
8
Sport organization
8
Sportorganisation
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Sport
7
Sports
7
Brand image
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Markenimage
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Brand
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Markenartikel
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brand associations
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Athletes
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Sportler
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Team
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brand management
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Australia
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Australien
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Management
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Social Web
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Sport policy
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Sportpolitik
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brand architecture
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brand relationship
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branding
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consumer behavior
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relationship marketing
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social media
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sport consumers
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English
22
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Kunkel, Thilo
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Desbordes, Michel
23
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
O'Reilly, Norm
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Jensen, Jonathan A.
15
Kwak, Dae Hee
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
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Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of service management
1
Journal of strategic marketing
1
Sport management review
1
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ECONIS (ZBW)
22
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22
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Journal of service management
35
(
2024
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
Saved in:
3
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
4
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
7
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
8
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
9
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
10
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
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