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~subject:"Internet marketing"
~isPartOf:"Journal of electronic commerce research : JECR"
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Subject
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Internet marketing
Online-Marketing
49
Consumer behaviour
27
Konsumentenverhalten
27
Social Web
25
Social web
25
Online retailing
16
Online-Handel
16
Viral marketing
16
Virales Marketing
16
E-commerce
11
Electronic Commerce
11
Advertising effects
10
Werbewirkung
10
Social media
9
Beziehungsmarketing
7
Relationship marketing
7
Website
7
Advertising
5
Brand image
5
Credibility
5
Glaubwürdigkeit
5
Markenimage
5
Search engine
5
Structural equation model
5
Strukturgleichungsmodell
5
Suchmaschine
5
Werbung
5
Brand management
4
China
4
Information behaviour
4
Informationsverhalten
4
Markenführung
4
Source credibility
4
Content analysis
3
Customer satisfaction
3
Experiment
3
Hotel industry
3
Hotellerie
3
Innovation adoption
3
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Type of publication
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Article
49
Type of publication (narrower categories)
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Article in journal
49
Aufsatz in Zeitschrift
49
Language
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English
49
Author
All
Wirtz, Bernd W.
4
Göttel, Vincent
2
Luo, Xin
2
Nan, Guofang
2
Singh, Nitish
2
Ye, Qiang
2
Apil, Ali Riza
1
Bai, Lijuan
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Cezar, Asunur
1
Chang, Chia-ling
1
Chen, Charlie C.
1
Chen, Shengjun
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Chun Jacob
1
Cheng, Zhang
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
1
Chu, Chenyu
1
Chu, Xiumin
1
Chun, Wootae
1
Cortese, Juliann
1
Daiser, Peter
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dou, Runliang
1
Dwivedi, Yogesh K.
1
Fang, Bin
1
Fang, Shyh-Rong
1
Farzana Quoquab
1
Forsythe, Sandra
1
Gabisch, Jason A.
1
Gu, Rui
1
Guo, Xiaolong
1
Gwebu, Kholekile L.
1
He, Wei
1
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Published in...
All
Journal of electronic commerce research : JECR
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Cogent business & management
55
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
49
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1
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
Saved in:
2
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
3
Advertising or brokerage model for social platforms with a commerce feature
Nan, Guofang
;
Chu, Chenyu
;
Li, Zhiyong
;
Li, Minqiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
Saved in:
4
Is being helpful good enough for online reviews? : exploring the role of information credibility and data source through meta-analysis
Liang, Ting-Peng
;
Cheng, Chun Jacob
;
Saini, Vipin
;
Hsu, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 336-362
Persistent link: https://www.econbiz.de/10012816286
Saved in:
5
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
6
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
7
Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
Saved in:
8
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
9
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
10
Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei
;
Tseng, Ching-Yin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011873192
Saved in:
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