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Search: subject:"virtual CSR Co-creation"
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Doing good with flow : unlocking brand passion through
virtual
CSR
co-creation
participation and immersive experiences
Suo, Danni
;
Dai, Jiatong
;
Gong, Siyu
- In:
Corporate social responsibility and environmental management
32
(
2025
)
1
,
pp. 1309-1324
Persistent link: https://www.econbiz.de/10015333328
Saved in:
2
Fueling user engagement in
virtual
CSR
co-creation
with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
3
The impact of marketing appeals on consumer willingness to participate in
virtual
CSR
co-creation
Zhang, Jiemei
;
Tang, Bingxin
;
Lyu, Bei
;
Song, Zhaoran
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 771-789
Persistent link: https://www.econbiz.de/10015056906
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