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  • Search: subject:"web 2.0."
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Year of publication
Subject
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Social Web 24,291 Social web 24,290 Online-Marketing 7,377 Internet marketing 7,285 Consumer behaviour 7,042 Konsumentenverhalten 7,040 Soziales Netzwerk 3,077 Online-Handel 2,901 Online retailing 2,900 Social network 2,895 Beziehungsmarketing 2,732 Relationship marketing 2,729 Viral marketing 2,637 Virales Marketing 2,634 Electronic Commerce 2,579 E-commerce 2,487 Web 2.0 technologies 2,245 Web 2.0-Technologien 2,243 Brand management 2,086 Markenführung 2,085 Social media 2,023 social media 1,909 Internet 1,863 Customer integration 1,495 Kundenintegration 1,495 Digital platform 1,300 Digitale Plattform 1,300 Marketingmanagement 1,278 Marketing management 1,273 Markenimage 1,205 Brand image 1,199 Brand 1,103 Markenartikel 1,098 Wissensmanagement 1,017 Knowledge management 993 Social relations 982 Soziale Beziehungen 982 Digitalisierung 935 Werbewirkung 913 Advertising effects 912
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Online availability
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Undetermined 11,190 Free 5,986 CC license 590
Type of publication
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Article 18,455 Book / Working Paper 7,554 Journal 6
Type of publication (narrower categories)
All
Article in journal 14,586 Aufsatz in Zeitschrift 14,586 Aufsatz im Buch 3,420 Book section 3,420 Graue Literatur 1,235 Non-commercial literature 1,235 Working Paper 963 Arbeitspapier 953 Hochschulschrift 531 Collection of articles of several authors 496 Sammelwerk 496 Case study 437 Fallstudie 437 Aufsatzsammlung 367 Thesis 304 Conference paper 221 Konferenzbeitrag 221 Ratgeber 161 Guidebook 148 Konferenzschrift 138 Lehrbuch 67 Conference proceedings 61 Collection of articles written by one author 58 Sammlung 58 Textbook 50 research-article 49 Dissertation u.a. Prüfungsschriften 44 Handbook 27 Handbuch 27 Forschungsbericht 22 Glossar enthalten 22 Glossary included 22 Amtsdruckschrift 12 Government document 12 Interview 12 Reprint 12 review 11 Article 9 Mehrbändiges Werk 7 Multi-volume publication 7
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Language
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English 23,191 German 2,679 Undetermined 131 French 30 Polish 12 Spanish 10 Italian 4 Portuguese 3 Russian 3 Bosnian 1 Swedish 1
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Author
All
Law, Rob 48 Dwivedi, Yogesh K. 43 Tan, Yong 40 Kuchler, Theresa 38 Qiu, Liangfei 38 Stroebel, Johannes 38 Whinston, Andrew B. 35 Füller, Johann 33 Bailey, Michael 32 Filieri, Raffaele 29 Hajli, Nick 28 Ozuem, Wilson 27 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Gu, Bin 25 Kreutzer, Ralf T. 24 Kummer, Michael E. 23 Stephen, Andrew T. 23 Leimeister, Jan Marco 22 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Petrova, Maria 21 Pitt, Leyland F. 21 Richter, Alexander 21 Rita, Paulo 21 Sabatini, Fabio 21 Tochtermann, Klaus 21 Dennis, Alan 20 Haenlein, Michael 20 Hollebeek, Linda D. 20 Gentzkow, Matthew Aaron 19 Gretzel, Ulrike 19 Hinz, Oliver 19 Krcmar, Helmut 19 Rana, Nripendra P. 19 Rand, William 19 Vrontis, Demetris 19 Walsh, Gianfranco 19 Wirtz, Bernd W. 19
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Institution
All
IGI Global 147 Springer Fachmedien Wiesbaden 94 National Bureau of Economic Research 60 European Commission / Joint Research Centre 19 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 12 Information Resources Management Association 12 Nomos Verlagsgesellschaft 11 Springer-Verlag GmbH 10 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 American Marketing Association 8 European Institute for Gender Equality 8 OECD 8 Technische Universität Dresden 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Université Paris-Dauphine (Paris IX) 7 European Commission / Directorate-General for Education, Youth, Sport and Culture 6 HAL 6 Haufe-Lexware GmbH & Co. KG 6 India Centre for Migration (ICM) 6 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 6 Springer Gabler <Firma> 6 Springer International Publishing 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Wiley-VCH 5 epubli GmbH 5 mitp Verlags GmbH & Co. KG 5 Eric Cuvillier <Firma> 4 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4
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Published in...
All
Journal of business research : JBR 542 Journal of retailing and consumer services 320 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 263 SpringerLink / Bücher 200 International journal of internet marketing and advertising : IJIMA 180 Information systems research : ISR 179 Tourism management : research, policies, practice 153 Journal of management information systems : JMIS 152 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 134 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 120 International journal of hospitality management 117 Electronic commerce research 115 Psychology & marketing 114 International journal of business information systems : IJBIS 110 Business horizons 108 Industrial marketing management : the international journal for industrial and high-tech firms 105 Management science : journal of the Institute for Operations Research and the Management Sciences 104 Journal of internet commerce 99 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Journal of marketing communications 90 International journal of networking and virtual organisations : IJNVO 89 Springer eBook Collection 89 Management information systems : mis quarterly 88 Journal of travel and tourism marketing 86 Marketing science 84 International journal of electronic marketing and retailing : IJEMR 83 Journal of electronic commerce research : JECR 81 The journal of product & brand management 80 Journal of marketing management : MM 79 International journal of contemporary hospitality management 77 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 77 Asia Pacific journal of marketing and logistics 75 The journal of brand management : an international journal 75 International journal of consumer studies 74 Cogent business & management 73 Journal of marketing 72 Journal of information & knowledge management : JIKM 70 HMD : Praxis der Wirtschaftsinformatik 69
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Source
All
ECONIS (ZBW) 25,407 USB Cologne (EcoSocSci) 276 RePEc 149 Other ZBW resources 122 EconStor 31 USB Cologne (business full texts) 19 BASE 11
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Showing 81 - 90 of 26,015
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Wirtschaft während der Wahl : eine Analyse von Bluesky-Posts zur Bundestagswahl 2025
Schildknecht, Jacob - 2025
Persistent link: https://www.econbiz.de/10015371490
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From impression to expression : how warmth and competence in relaxing and challenging activities shape pleasure and eWOM
Su, LuJun; Wang, Xiushan; Lin, Zhibin; Xiao, Sarah Hong - 2025
Persistent link: https://www.econbiz.de/10015372964
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What motivates crypto likes? : how assessment regulatory mode increases social media engagement with crypto assets
Mathmann, Frank; Chrysochou, Polymeros; Tiganis, Antonios; … - 2025
Persistent link: https://www.econbiz.de/10015372966
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - 2025
Persistent link: https://www.econbiz.de/10015372971
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Special issue on content moderation on digital platforms
2025
Persistent link: https://www.econbiz.de/10015372977
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The effects of advertising disclosure regulations on social media : evidence from Instagram
Ershov, Daniel; Mitchell, Matthew F. - 2025
Persistent link: https://www.econbiz.de/10015372956
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Unfolding crowd-based accountability of a charity fund during the war
Melnyk, Valeriia; Iermolenko, Olga; Cordery, Carolyn - In: Financial accountability and management 41 (2025) 1, pp. 136-158
Persistent link: https://www.econbiz.de/10015372882
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The nexus between management control systems, firm performance, green innovation and social media networking in Indonesian real estate companies
Farida, Ida; Setiawan, Doddy - In: Innovation & management review 22 (2025) 1, pp. 47-62
Purpose - This study aims to explore the correlation between Management Control Systems, Green Innovation, Social Media Networks, and Company Performance in medium-sized construction and real estate firm in Indonesia. Design/methodology/approach - This research method uses quantitative approach....
Persistent link: https://www.econbiz.de/10015372847
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The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges
Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025
Persistent link: https://www.econbiz.de/10015373346
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Media tone : the role of news and social media on heterogeneous inflation expectations
Heikkinen, Joni; Heimonen, Kari - In: Journal of forecasting 44 (2025) 3, pp. 881-921
Persistent link: https://www.econbiz.de/10015374189
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