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~person:"Melewar, T. C."
~subject:"Internal communication"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Internal communication
Public relations
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Öffentlichkeitsarbeit
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Corporate reputation
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Firmenimage
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13
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Melewar, T. C.
Zerfaß, Ansgar
29
Bruhn, Manfred
19
Esch, Franz-Rudolf
10
Langner, Tobias
10
Mast, Claudia
7
Men, Linjuan Rita
7
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Piwinger, Manfred
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Camilleri, Mark Anthony
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Falkheimer, Jesper
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Garcia, Helio Fred
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Gillis, Tamara L.
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Goodman, Michael B.
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Kolotilin, Anton
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Li, Hongyi
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Morsing, Mette
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Ravazzani, Silvia
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Röttger, Ulrike
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Wright, Marc
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Adlmaier-Herbst, Dieter Georg
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Houben, Anabel
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Lang, Matthias
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European journal of marketing : EJM
1
The marketing review
1
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ECONIS (ZBW)
2
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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