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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer behaviour
5
Konsumentenverhalten
5
Sustainable product
5
Öko-Produkt
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USA
4
United States
4
Green marketing
3
Öko-Marketing
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Advertising
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Advertising effects
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Environmental consciousness
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Umweltbewusstsein
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Werbewirkung
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Werbung
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Brand image
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Cause-Related Marketing
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Cause-related marketing
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Confidence
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Markenimage
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Preismanagement
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Pricing strategy
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Prospect Theory
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Prospect theory
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Psychology of advertising
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Seife
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Signalling
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Atkinson, Lucy
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Chang, Chingching
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Fox, Alexa K.
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Green, Todd
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Lee, Eun Mi
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Martinez, Jennifer
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Oakley, Jared
1
Peloza, John
1
Reece, Bonnie B.
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Rifon, Nora J.
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Rosenthal, Sonny
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Tucker, Elizabeth M.
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Journal of advertising : official publication of the American Academy of Advertising
Business strategy and the environment
73
International journal of production economics
34
Technological forecasting & social change : an international journal
29
Journal of retailing and consumer services
28
Journal of business ethics : JOBE
25
Journal of fashion marketing and management
25
International journal of consumer studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
21
International journal of production research
21
Energy economics
18
International journal of hospitality management
18
Journal of business research : JBR
18
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
17
SpringerLink / Bücher
17
Cogent business & management
14
Corporate social responsibility and environmental management
13
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
13
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
13
Amfiteatru economic : an economic and business research periodical
11
European journal of operational research : EJOR
11
Finance research letters
11
International journal of green economics : IJGE
11
Springer eBook Collection
11
Working paper
11
Cleaner and responsible consumption
10
International journal of contemporary hospitality management
10
International journal of green economics
10
International journal of innovation and sustainable development : IJISD
10
International journal of product development : IJPD
10
Wuppertal paper
10
Europäische Hochschulschriften / 5
9
IEEE transactions on engineering management : EM
9
Journal of open innovation : technology, market, and complexity
9
Marketing intelligence & planning
9
Volkswirtschaftliche Diskussionsbeiträge
9
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
9
European research studies
8
International journal of automotive technology and management : IJATM
8
Psychology & marketing
8
Transportation research / E : an international journal
8
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ECONIS (ZBW)
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1
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
2
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
4
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
5
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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