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~subject:"Preismanagement"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Preismanagement
Sales promotion
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Consumer behaviour
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sales promotions
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Journal of promotion management : innovations in planning and applied research
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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International journal of hospitality management
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
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International journal of retail & distribution management
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of marketing
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of market research
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International journal of production economics
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International journal of production research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of economics & management strategy : JEMS
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
4
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
5
Promotional framing of green products : mediating role of sale proneness
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10012179086
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