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Search: subject_exact:"Absatzforschung"
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Marktforschung
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Malhotra, Naresh K.
47
Herrmann, Andreas
33
Homburg, Christian
30
Hruschka, Harald
30
Decker, Reinhold
27
Wildner, Raimund
24
Huber, Frank
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Sarstedt, Marko
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Hildebrandt, Lutz
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Bauer, Hans H.
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Kamakura, Wagner A.
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Wedel, Michel
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Hair, Joseph F.
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Albers, Sönke
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Pepels, Werner
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Kumar, V.
16
Kuß, Alfred
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Wiedmann, Klaus-Peter
16
Eisend, Martin
15
Green, Paul E.
15
Gustafsson, Anders
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Helm, Roland
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Baier, Daniel
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DeSarbo, Wayne
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Teichert, Thorsten
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Viswanathan, Madhu
14
Baumgartner, Hans
13
Belk, Russell W.
13
Buber, Renate
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Birks, David F.
12
Dolnicar, Sara
12
Gierl, Heribert
12
Keller, Bernhard
12
Klarmann, Martin
12
Sheth, Jagdish N.
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Skiera, Bernd
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Wagner, Ralf
12
Weijters, Bert
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Institut für Demoskopie Allensbach
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Esomar
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Market Research Society
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GfK-Nürnberg e.V.
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AMACOM
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Deutsch-Koreanische Industrie- und Handelskammer
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Edward Elgar Publishing
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Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
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Universität Trier / Lehrstuhl für Marketing und Innovation
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Books on Demand GmbH <Norderstedt>
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Deutsche Werbewissenschaftliche Gesellschaft
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Fördergesellschaft Produktmarketing
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Harvard Graduate School of Business Administration
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IGI Global
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Indian Institute of Foreign Trade <Delhi>
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Marketing Research Congress <45, 1992, Madrid>
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OECD
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Seminar on market modelling
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Springer International Publishing
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Marketing : ZFP ; journal of research and management
43
Journal of marketing management : MM
42
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
6,592
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951
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951
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
952
IT-Plattformen für das Internet der Dinge (IoT) : Basis intelligenter Produkte und Services
Krause, Tobias
;
Strauß, Oliver
;
Scheffler, Gabriele
; …
-
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
-
2017
Persistent link: https://www.econbiz.de/10011744837
Saved in:
953
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
954
Imbalanced customer classification for bank direct marketing
Marinakos, Georgios
;
Daskalaki, Sophia
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011748012
Saved in:
955
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
956
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
957
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing : editorial
Robson, Julie
;
Waite, Kathryn
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
2
,
pp. 41-42
Persistent link: https://www.econbiz.de/10011752988
Saved in:
958
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
959
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
960
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
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