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~isPartOf:"Fundamentals of marketing research ; Vol. 2"
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Market research
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Marktforschung
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Interview
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Internet
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Data collection
2
Datenerhebung
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Consumers
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Gesundheit
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Health
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Fundamentals of marketing research ; Vol. 2
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
44
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
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1
The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
Fern, Edward F.
-
2007
Persistent link: https://www.econbiz.de/10003539042
Saved in:
2
Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter
;
Wood, Michael
-
2007
Persistent link: https://www.econbiz.de/10003539049
Saved in:
3
On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.
;
Massey, Anne P.
;
Clapper, Danial L.
-
2007
Persistent link: https://www.econbiz.de/10003539057
Saved in:
4
"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta
;
Madge, Clare
-
2007
Persistent link: https://www.econbiz.de/10003539059
Saved in:
5
Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.
;
Reid, Fraser J.M.
-
2007
Persistent link: https://www.econbiz.de/10003539062
Saved in:
6
Nominal grouping sessions vs focus groups
Langford, Barry E.
;
Schoenfeld, Gerald
;
Izzo, George
-
2007
Persistent link: https://www.econbiz.de/10003539068
Saved in:
7
The shopping list studies and projective techniques : a 40-year view
Fram, Eugene H.
;
Cibotti, Elaine
-
2007
Persistent link: https://www.econbiz.de/10003539081
Saved in:
8
What 'healthy-living' means to consumers : trialling a new qualitative research technique
Marsden, Paul
-
2007
Persistent link: https://www.econbiz.de/10003539097
Saved in:
9
Processes of a case study methodology for postgraduate research in marketing
Perry, Chad
-
2007
Persistent link: https://www.econbiz.de/10003539102
Saved in:
10
Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
Riege, Andreas M.
-
2007
Persistent link: https://www.econbiz.de/10003539108
Saved in:
11
Small sample market research
Bock, Timothy
;
Sergeant, John
-
2007
Persistent link: https://www.econbiz.de/10003539113
Saved in:
12
Computer applications - a new road to qualitative data analysis?
Dembkowski, Sabine
;
Hanmer-Lloyd, Stuart
-
2007
Persistent link: https://www.econbiz.de/10003539115
Saved in:
13
Exploring phenomenological research : pre-testing focus group techniques with young people
Kenyon, Alexandra J.
-
2007
Persistent link: https://www.econbiz.de/10003539119
Saved in:
14
Consumer research, interpretive paradigms and methodological ambiguities
Goulding, Christina
-
2007
Persistent link: https://www.econbiz.de/10003539124
Saved in:
15
Is survey research dead?
Crosby, Lawrence A.
;
Johnson, Sheree L.
;
Quinn, Richard T.
-
2007
Persistent link: https://www.econbiz.de/10003539127
Saved in:
16
Towards a typology of consumer survey research
Greig, Ian D.
-
2007
Persistent link: https://www.econbiz.de/10003539128
Saved in:
17
Online surveys in marketing research : pros and cons
Ilieva, Janet
;
Baron, Steve
;
Healey, Nigel
-
2007
Persistent link: https://www.econbiz.de/10003539146
Saved in:
18
Can online polls produce accurate findings?
Kellner, Peter
-
2007
Persistent link: https://www.econbiz.de/10003539148
Saved in:
19
A comparison of online and postal data collection methods in marketing research
McDonald, Heath
;
Adam, Stewart
-
2007
Persistent link: https://www.econbiz.de/10003539150
Saved in:
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