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~subject:"Innovationsmanagement"
~subject:"Markenführung"
~person:"Eisend, Martin"
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Eisend, Martin
Albers, Sönke
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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