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~person:"Neslin, Scott A."
~person:"Lee, Hyun-hwa"
~subject:"Consumer behaviour"
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Consumer behaviour
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22
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15
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12
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12
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7
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Neslin, Scott A.
Lee, Hyun-hwa
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
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4
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4
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4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of retailing
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of consumer studies
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
15
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1
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
3
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
4
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
5
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
6
"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value
Kim, Jihyun
;
Lee, Hyun-hwa
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10010347439
Saved in:
7
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
9
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
10
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
11
Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness : shopping orientation and loyalty intention
Lee, Hyun-hwa
;
Kim, Jihyun
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
4
,
pp. 281-312
Persistent link: https://www.econbiz.de/10008729035
Saved in:
12
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
13
The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi-channel environment
Lee, Hyun-hwa
;
Kim, Jihyun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10003737171
Saved in:
14
Consumer product search and purchase behaviour using various retail channels : the role of perceived retail usefulness
Kim, Jihyun
;
Lee, Hyun-hwa
- In:
International journal of consumer studies
32
(
2008
)
6
,
pp. 619-627
Persistent link: https://www.econbiz.de/10003781885
Saved in:
15
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
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