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Marketing intelligence & planning
Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
European journal of marketing : EJM
70
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67
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61
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59
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55
Journal of the Academy of Marketing Science
52
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47
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46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Journal of advertising research
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essentials
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ECONIS (ZBW)
93
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1
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
2
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
3
"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne
;
Kadirov, Djavlonbek
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
Saved in:
4
Marketing practices of rural micro and small businesses in Ghana the role of public policy
Blankson, Charles
;
Cowan, Kirsten
;
Darley, William K.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10011922745
Saved in:
5
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.
;
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
Saved in:
6
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
7
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
8
The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.
;
Shultz, Clifford J.
;
Brečić, Ružica
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
Saved in:
9
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
10
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
11
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
12
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Saved in:
13
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
14
Assessing perceptions of the integrative justice model propositions : a critical step toward operationalizing a macro model
Facca-Miess, Tina M.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10011452325
Saved in:
15
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
16
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
17
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
18
The dark side of the pharmaceutical industry
Skandrani, Hamida
;
Sghaier, Malek
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 905-926
Persistent link: https://www.econbiz.de/10011623887
Saved in:
19
Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
Saved in:
20
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
21
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
22
Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Saved in:
23
Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
Saved in:
24
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
25
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
26
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
27
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
28
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo
;
Chelekis, Jessica
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
Saved in:
29
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
30
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
31
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
32
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
33
Marketing culture and business performance : re-examination of Webster's marketing culture measurement scale
Al-Mohammad, Samer
;
Akroush, Mamoun
;
Odetallah, …
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 794-822
Persistent link: https://www.econbiz.de/10010423286
Saved in:
34
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
35
Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Guillard, Valérie
;
Roux, Dominique
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10010402640
Saved in:
36
Marketing and the new materialism
Scott, Kristin
;
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
Saved in:
37
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
38
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
39
Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha
;
Vann, Richard J.
;
Camacho, Sonia
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
Saved in:
40
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
Saved in:
41
Twenty years of country-of-origin food labeling research : a review of the literature and implications for food marketing systems
Newman, Christopher L.
;
Turri, Anna M.
;
Howlett, Elizabeth
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 505-519
Persistent link: https://www.econbiz.de/10010467240
Saved in:
42
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
43
Marketing : culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
44
From marketing ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
Saved in:
45
Marketeando : domesticating marketing education the "Peruvian way"
Denegri-Knott, Janice
;
Witkowski, Terrence H.
;
Pipoli, Gina
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009771553
Saved in:
46
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
47
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
48
Special issue on globalization of marketing ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
49
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.
;
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Saved in:
50
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
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