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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Marketing theory
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing education : JME
61
Journal of marketing
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Journal of strategic marketing
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Research
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
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ECONIS (ZBW)
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1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
Saved in:
2
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
3
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Market legitimation in countercultural market change
Choi, Hwanho
;
Burnes, Bernard
- In:
Marketing theory
22
(
2022
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10012872515
Saved in:
5
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
6
Consumption logistics and the ordering of market systems
Smaniotto, Cristiano
;
Emontspool, Julie
;
Askegaard, Søren
- In:
Marketing theory
21
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012484434
Saved in:
7
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
8
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
9
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
10
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
11
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
12
Marketing and compromising for sustainability : competing orders of worth in the North Atlantic
Finch, John H.
;
Geiger, Susi
;
Harkness, Rachel Joy
- In:
Marketing theory
17
(
2017
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011675843
Saved in:
13
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
14
Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
Saved in:
15
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
16
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
17
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
18
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
19
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
20
Thesen zur Entwicklung des Entrepreneurial Marketings in Wissenschaft und Praxis
Freiling, Jörg
;
Kollmann, Tobias
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 617-627)
.
2015
Persistent link: https://www.econbiz.de/10010531030
Saved in:
21
Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
Saved in:
22
Transaktionsbezogenes Marketing für Gründungsunternehmen
Jacob, Frank
;
Oguachuba, Jane S.
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 449-469)
.
2015
Persistent link: https://www.econbiz.de/10010531042
Saved in:
23
Marktsegmentierung für Gründungsunternehmen (Entrepreneurial Segmenting)
Baumgarth, Carsten
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 393-406)
.
2015
Persistent link: https://www.econbiz.de/10010531047
Saved in:
24
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
25
Kundensegmentierung als Kernaufgabe
Müller, Christoph
;
Nahr-Ettl, Christina
;
Möller, Romy
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 103-120)
.
2015
Persistent link: https://www.econbiz.de/10010531086
Saved in:
26
Die ressourcenbasierte Sichtweise des Entrepreneurial Marketing
Freiling, Jörg
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 67-83)
.
2015
Persistent link: https://www.econbiz.de/10010531091
Saved in:
27
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 51-65)
.
2015
Persistent link: https://www.econbiz.de/10010531092
Saved in:
28
"Marketing earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.
;
Bishop, David
;
Mather, Damien W.
- In:
Marketing theory
15
(
2015
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
Saved in:
29
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
30
Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
Saved in:
31
How much is it? : price representation practices in retail markets
Hagberg, Johan
;
Kjellberg, Hans
- In:
Marketing theory
15
(
2015
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10011494452
Saved in:
32
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
33
Practitioner accounts and knowledge production : an analyis of three marketing discourses
Ardley, Barry Charles
;
Quinn, Lee
- In:
Marketing theory
14
(
2014
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10010255562
Saved in:
34
The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Miles, Chris
- In:
Marketing theory
14
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
Saved in:
35
Special issue: Islamic encounters in consumption and marketing
Sandıkçı, Özlem
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010233253
Saved in:
36
Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz
- In:
Marketing theory
13
(
2013
)
4
,
pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
Saved in:
37
Yes my name is Ahmet, but please dont target me. Islamic marketing : marketing Islam TM?
Süerdem, Ahmet
- In:
Marketing theory
13
(
2013
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10010233266
Saved in:
38
Islamic encounters in consumption and marketing
Sandıkçı, Özlem
;
Jafari, Aliakbar
- In:
Marketing theory
13
(
2013
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10010233279
Saved in:
39
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
40
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10009740434
Saved in:
41
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
42
Driven to excess? : linking calling, character and the (mis)behaviour of marketers
Woodall, Tony
- In:
Marketing theory
12
(
2012
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10009571613
Saved in:
43
A framework for sustainable marketing
Gordon, Ross
;
Carrigan, Marylyn
;
Hastings, Gerard
- In:
Marketing theory
11
(
2011
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
Saved in:
44
Provenance and the liminality of production and consumption : the case of wine promoters
Smith Maguire, Jennifer
- In:
Marketing theory
10
(
2010
)
3
,
pp. 269-282
Persistent link: https://www.econbiz.de/10008695973
Saved in:
45
Vista, vision and visual consumption from the Age of Enlightenment
Burgh-Woodman, Helene de
;
Brace-Govan, Janice
- In:
Marketing theory
10
(
2010
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10003986200
Saved in:
46
Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles
- In:
Marketing theory
10
(
2010
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10003986203
Saved in:
47
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
48
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
Saved in:
49
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Shaw, Eric H.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10008807077
Saved in:
50
The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark
- In:
Marketing theory
9
(
2009
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
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