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~subject:"Marketing management"
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Marketing management
Abteilung
137
Department
112
Marketing
17
Betriebsorganisation
15
Deutschland
15
Germany
13
Legal services
11
Rechtsberatung
11
Arbeitsgruppe
10
Firm performance
10
USA
10
Unternehmenserfolg
10
Team
9
United States
9
Innovation management
8
Innovationsmanagement
8
Theorie
8
Theory
8
Führungskräfte
7
Interne Kommunikation
7
Managers
7
Organisationsstruktur
7
Organizational structure
7
Strategic management
7
Strategisches Management
7
Führungsstil
6
Information technology
6
Informationstechnik
6
Internal communication
6
Organisation
6
Performance measurement
6
Performance-Messung
6
Unternehmen
6
Cooperation
5
Kooperation
5
Leadership style
5
Organisatorischer Wandel
5
Organizational change
5
Arbeitszufriedenheit
4
Comparison
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English
4
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Baker, William
1
Brettel, Malte
1
Engelen, Andreas
1
Jagpal, Sharan
1
Leeflang, Peter
1
Marx-Voß, Corina
1
Natter, Martin
1
Oswald, Monika
1
Reiner, Jochen
1
Verhoef, Peter C.
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
RWTH Aachen
1
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Edition Wissenschaft Apprimus
1
Journal of international marketing
1
Journal of strategic marketing
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
4
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1
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
Saved in:
2
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
3
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
4
Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan
-
2008
Persistent link: https://www.econbiz.de/10003683003
Saved in:
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