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subject:"Markenimage"
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Search: subject_exact:"Acoustic branding"
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Markenimage
Advertising music
118
Werbemusik
118
Brand management
45
Markenführung
45
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
34
Advertising effects
33
Musik
20
Music
19
Brand image
16
Music industry
15
Musikwirtschaft
15
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15
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14
Akustische Markenführung
12
Deutschland
12
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12
Emotion
8
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7
Einzelhandel
7
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7
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6
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6
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6
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6
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6
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6
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6
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6
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5
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5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
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5
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5
United States
5
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Anglada-Tort, Manuel
1
Athaide, Gerard A.
1
Aurand, Timothy W.
1
Baker, David John
1
Ballhausen, Marcus
1
Boumendil, Michaël
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Egermann, Hauke
1
Gustafsson, Clara
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Jarre, Jean-Michel
1
Kellaris, James J.
1
Klink, Richard R.
1
Kouril, Michal
1
Krishnan, Vijaykumar
1
Krugmann, Dennis
1
Labrecque, Lauren I.
1
Lee, Kyogu
1
Lepa, Steffen
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Lévy, Maurice
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Melzner, Johann
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Monin Techawachirakul
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Motoki, Kosuke
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Müllensiefen, Daniel Th.
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Pathak, Abhishek
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Plant, Emily
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Pogacar, Ruth
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Raghubir, Priya
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Ringe, Cornelius
1
Rosulek, Laura Felton
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Schoenrock, Andreas
1
Schofield, Kerry
1
Scott, Shawn P.
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Sheinin, Daniel
1
Silas, Sebastian
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Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
16
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16
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
8
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
9
Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël
-
2017
Persistent link: https://www.econbiz.de/10011698094
Saved in:
10
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
11
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
12
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
13
Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis
-
2007
Persistent link: https://www.econbiz.de/10009665215
Saved in:
14
Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
15
Akustische Markenführung : von der Markenidentität zum akustischen Markenauftritt
Ballhausen, Marcus
;
Tallau, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003791674
Saved in:
16
Popstars für Marken
Ringe, Cornelius
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 173-184)
.
2007
Persistent link: https://www.econbiz.de/10003731671
Saved in:
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