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~isPartOf:"Advertising in developing and emerging countries : the economic, political and social context"
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Advertising
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McBride, Michael H.
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Argo, Jennifer J.
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Ayeni, Olugbenga C.
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Bhargava, Mukesh
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Bhatia, Tej K.
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Casper, Mary Frances
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Dakroury, Aliaa
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Advertising in developing and emerging countries : the economic, political and social context
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
CESifo working papers
35
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ECONIS (ZBW)
13
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1
Gender role and social power in African and North American advertisements
Huhmann, Bruce A.
;
Argo, Jennifer J.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 271-285)
.
2011
Persistent link: https://www.econbiz.de/10009261705
Saved in:
2
An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S
- In:
Advertising in developing and emerging countries : the …
,
(pp. 253-267)
.
2011
Persistent link: https://www.econbiz.de/10009261710
Saved in:
3
Multinational advertising agencies in Latin America : from historical development to present practices
Torres-Baumgarten, Gladys
- In:
Advertising in developing and emerging countries : the …
,
(pp. 233-251)
.
2011
Persistent link: https://www.econbiz.de/10009261721
Saved in:
4
Advertising in Slovenia : Eastern European spirit, Western European style
McBride, Michael H.
;
Damjan, Janez
- In:
Advertising in developing and emerging countries : the …
,
(pp. 215-230)
.
2011
Persistent link: https://www.econbiz.de/10009261727
Saved in:
5
Challenges and opportunities for advertising in Moldova : a nation in transition
McBride, Michael H.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009261740
Saved in:
6
Advertising communication styles in Eastern Asia
Xue, Fei
- In:
Advertising in developing and emerging countries : the …
,
(pp. 155-166)
.
2011
Persistent link: https://www.econbiz.de/10009261746
Saved in:
7
The dynamics and entrepreneurship of advertising in India
Bhatia, Tej K.
;
Bhargava, Mukesh
- In:
Advertising in developing and emerging countries : the …
,
(pp. 139-154)
.
2011
Persistent link: https://www.econbiz.de/10009261753
Saved in:
8
Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Venkateswaran, Anuradha
- In:
Advertising in developing and emerging countries : the …
,
(pp. 111-137)
.
2011
Persistent link: https://www.econbiz.de/10009261979
Saved in:
9
The role of indirect advertising in establishing social legitimacy : an analysis of tobacco sponsorship in China
O'Connor, Amy
;
Casper, Mary Frances
- In:
Advertising in developing and emerging countries : the …
,
(pp. 99-110)
.
2011
Persistent link: https://www.econbiz.de/10009261982
Saved in:
10
Cambodia : from conflict to consumerism, through chaos to progress
Quarles, Jan
- In:
Advertising in developing and emerging countries : the …
,
(pp. 81-97)
.
2011
Persistent link: https://www.econbiz.de/10009261984
Saved in:
11
Advertising in Israel : from traditional dilettantism to professional westernism
Hetsroni, Amir
- In:
Advertising in developing and emerging countries : the …
,
(pp. 69-77)
.
2011
Persistent link: https://www.econbiz.de/10009261985
Saved in:
12
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa
- In:
Advertising in developing and emerging countries : the …
,
(pp. 57-68)
.
2011
Persistent link: https://www.econbiz.de/10009262001
Saved in:
13
Advertising in transition : a case study on Nigeria's burgeoning market
Ayeni, Olugbenga C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 43-55)
.
2011
Persistent link: https://www.econbiz.de/10009262004
Saved in:
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