//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
~subject:"Kreativität"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Kreativität
Advertising industry
172
Werbewirtschaft
172
USA
24
United States
24
Advertising planning
23
Werbeplanung
23
Advertising
22
Werbung
22
Globalisierung
19
Globalization
19
Deutschland
18
Germany
18
Internet marketing
12
Online-Marketing
12
Creativity
11
Großbritannien
10
Theorie
10
Theory
10
United Kingdom
10
Brand management
9
Economic history
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Public relations
9
Wirtschaftsgeschichte
9
Öffentlichkeitsarbeit
9
Advertising effects
8
Branchenentwicklung
8
Lieferantenmanagement
8
Sector development
8
Supplier relationship management
8
Brand
7
Communication media
7
Kommunikationsmedien
7
Markenartikel
7
Market research
7
Marketing
7
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
80
Aufsatz in Zeitschrift
80
Book section
18
Collection of articles of several authors
9
Sammelwerk
9
Arbeitspapier
4
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
Working Paper
4
Conference proceedings
3
Konferenzschrift
3
Lehrbuch
3
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
Advisory report
1
Article
1
Company information
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
17
German
1
Author
All
King, Stephen
6
Koslow, Scott
2
Archer, Anne
1
Becker, Sven H.
1
Blythe, Jim
1
DeFillippi, Robert
1
Goldenberg, Jacob
1
Hällgren, Markus
1
Izzo, Francesco
1
Kilgour, Mark
1
Marasco, Alessandra
1
Masiello, Barbara
1
Mazursky, David
1
Sasser, Sheila
1
Sasser, Sheila L.
1
Schürmann, Sandra
1
Shen, Fuyuan
1
Sirisagul, Kanya
1
Walczyk, Doris
1
Öberg, Christina
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
6
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
International marketing ; Vol. 2
1
Profiting from diversity : the business advantages and the obstacles to achieving diversity
1
The Sage handbook of advertising
1
The role of creativity in the management of innovation : state of the art and future research outlook
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How innovation impacts artistic creativity - managing innovation in the advertising sector
Öberg, Christina
- In:
The role of creativity in the management of innovation …
,
(pp. 73-95)
.
2017
Persistent link: https://www.econbiz.de/10011707703
Saved in:
2
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
3
Creative tensions in advertising agencies
DeFillippi, Robert
;
Hällgren, Markus
- In:
Advancing research on projects and temporary organizations
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10011432027
Saved in:
4
Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
Saved in:
5
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
6
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
7
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
8
Barriers to diversity : the case of advertising creatives
Blythe, Jim
- In:
Profiting from diversity : the business advantages and …
,
(pp. 241-255)
.
2010
Persistent link: https://www.econbiz.de/10003919126
Saved in:
9
Driving creativity and innovation through culture
Archer, Anne
;
Walczyk, Doris
- In:
Corporate creativity : developing an innovative organization
,
(pp. 39-46)
.
2009
Persistent link: https://www.econbiz.de/10003857060
Saved in:
10
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->