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~subject:"Television advertising"
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Search: subject_exact:"Advertising effectiveness"
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Television advertising
Advertising effectiveness
184
Advertising
174
Werbewirkung
141
Advertising effects
138
Werbung
129
advertising effectiveness
112
Consumer behaviour
109
Konsumentenverhalten
91
Internet marketing
81
Online-Marketing
74
Brand management
27
Marketing strategy
20
Brand image
16
Social Web
15
Social web
15
Advertising Effectiveness
14
Markenführung
14
Markenimage
14
Marketing management
14
Psychology of advertising
13
Werbepsychologie
13
Marketingmanagement
12
Experiment
11
Marketing
11
Strategic marketing
11
Advertising media
10
Fernsehwerbung
10
Internet
10
Marketing communications
10
Emotion
9
Gender
9
Marketing models
8
Marketing philosophy
8
Perception
8
Target group
8
Zielgruppe
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
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10
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Guitart, Ivan A.
3
Hervet, Guillaume
2
Ali, Mazhar
1
Beal, Virginia
1
Bijmolt, Tammo H. A.
1
Gelper, Sarah
1
Jeong, Yongick
1
Klapper, Daniel
1
Leeflang, Peter
1
Lo, Hingpo
1
Martin-Santana, Josefa D.
1
Reinares-Lara, Eva
1
Reinares-Lara, Pedro
1
Romaniuk, Jenni
1
Sharp, Byron
1
Smith, Michael D.
1
Song, Lianlian
1
Stephens-Davidowitz, Seth
1
Stremersch, Stefan
1
Tso, Kwok Fai Geoffrey
1
Varian, Hal R.
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Zenetti, German
1
Zhou, Peng
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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1
Evaluating advertising effectiveness of creative television advertisements for high involvement products
Ali, Mazhar
-
2018
This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products. The majority of such studies have been conducted using low involvement products. There is a need to conduct a research to find out the effectiveness of creative advertisements for...
Persistent link: https://www.econbiz.de/10011876245
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2
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
3
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
4
Converting people-meter data from per-minute to per-second analysis : a statistical model offers a closer look at TV ad avoidance and effectiveness
Song, Lianlian
;
Zhou, Peng
;
Tso, Kwok Fai Geoffrey
;
Lo, …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012007143
Saved in:
5
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
6
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
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7
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
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8
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
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9
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
10
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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