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~subject:"Marketingmanagement"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Marketingmanagement
Advertising effects
259
Werbewirkung
259
Advertising
104
Werbung
104
Consumer behaviour
63
Konsumentenverhalten
63
USA
52
United States
52
Psychology of advertising
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Product Placement
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1
Folse, Judith Anne Garretson
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Fon Sim Ong
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Lin, Ying-Ching
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer behaviour : an international research review
Journal of marketing communications
18
Journal of advertising research
13
Journal of business research : JBR
12
SpringerLink / Bücher
11
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Faculty & research / Insead : working paper series
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Lehrbuch
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MSI reports : working paper series
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
The journal of product & brand management
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
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1
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
2
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
3
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
4
Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
Saved in:
5
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
Saved in:
6
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
7
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
8
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
9
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
10
When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth
;
Barron, Chris
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
Saved in:
11
State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
Saved in:
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