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subject:"Akustische Markenführung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising music"
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Akustische Markenführung
Werbewirkung
Advertising music
53
Werbemusik
53
Consumer behaviour
30
Konsumentenverhalten
30
Advertising effects
21
Brand management
17
Markenführung
17
Music
15
Musik
15
Brand image
12
Markenimage
12
Music industry
12
Musikwirtschaft
12
Advertising
9
Werbung
9
Emotion
6
Brand
5
Einzelhandel
5
Markenartikel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Firmenimage
4
Hörfunkwerbung
4
Radio advertising
4
Television advertising
4
USA
4
United States
4
Bibliometrics
3
Bibliometrie
3
Ladengestaltung
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Sales promotion
3
Store design
3
Verkaufsförderung
3
Wahrnehmung
3
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Undetermined
10
Free
1
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Article
21
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Article in journal
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21
Hochschulschrift
9
Case study
5
Fallstudie
5
Thesis
5
Aufsatz im Buch
4
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3
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3
Collection of articles of several authors
1
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English
21
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Craton, Lincoln G.
3
Anand, Sandip
2
Fraser, Cynthia
2
Lantos, Geoffrey P.
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Bonnin, Gaël
1
Bradford, J. Andrew
1
Choi, Beomjoon
1
Goudey, Alain
1
Hang, Haiming
1
Haws, Kelly L.
1
Hong, You Jeong
1
Hou, Jianrong
1
Knoeferle, Klemens M.
1
Kumar, Ibha
1
Käppler, Florian
1
Labrecque, Lauren I.
1
Lantos, Geofftrey P.
1
Lee, Kyogu
1
Leventhal, Richard C.
1
Liu, Gordon
1
Lowe, Michael L.
1
Mahmoodi, Somaye
1
Marchegiani, Christopher
1
Melzner, Johann
1
Meyers-Levy, Joan
1
Müllensiefen, Daniel
1
Obermiller, Carl
1
Palencia-Lefler, Manuel
1
Phau, Ian
1
Raghubir, Priya
1
Ranjbariyan, Bahram
1
Sawyer, Alan G.
1
Schofield, Kerry
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Spence, Charles
1
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Psychology & marketing
4
Journal of marketing communications
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
21
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
7
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
8
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
Saved in:
9
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
10
Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.
;
Lantos, Geoffrey P.
;
Leventhal, …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011637196
Saved in:
11
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
12
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
13
Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
Saved in:
14
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
Saved in:
15
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
Saved in:
16
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
17
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
18
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl
;
Sawyer, Alan G.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
Saved in:
19
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
20
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
Saved in:
21
The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
Saved in:
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