//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"American journal of agricultural economics"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Advertising effects
51
Werbewirkung
51
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
32
Markenführung
32
Brand image
31
Markenimage
31
Brand
24
Markenartikel
24
Advertising
20
Werbung
19
USA
9
Celebrity endorsement
8
Celebrity-Werbung
8
United States
8
Internet marketing
7
Online-Marketing
7
Theorie
7
Theory
7
Emotion
5
Milch
4
Milk
4
Product Placement
4
Product placement
4
Relationship marketing
4
Brand attitude
3
Brand communication
3
Brand evaluation
3
Experiment
3
Gemeinschaftswerbung
3
Logo design
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Audio branding
2
Brand architecture
2
Brand attachment
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Alvarado-Karste, Diego
1
Banerjee, Shubhomoy
1
Chang, Hua
1
Kennedy, Eric
1
Kidwell, Blair
1
Kim, Pielah
1
Shaikh, Ateeque
1
Stoel, Leslie
1
Vaidyanathan, Rajiv
1
more ...
less ...
Published in...
All
American journal of agricultural economics
The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
Journal of marketing research : JMR
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
2
The international journal of bank marketing : IJBM
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Always learning
1
Argumenta oeconomica
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Banks and bank systems : international research journal
1
Benchmarking : an international journal ; BIJ
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business management review : journal of the University of Dar es Salaam Business School
1
Cogent business & management
1
Corporate communications : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
2
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
3
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
4
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->