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person:"Eisend, Martin"
~person:"Bellman, Steven"
~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Advertising response"
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Advertising effects
6
Werbewirkung
6
Advertising
2
Fernsehwerbung
2
Television advertising
2
Werbung
2
Biometrics
1
Biometrie
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Digitale Dienste
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Emotion
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Erfolgsfaktor
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Fernsehen
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Online-Marketing
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Eisend, Martin
Bellman, Steven
Romaniuk, Jenni
8
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
6
Sharp, Byron
5
Ford, John B.
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Lipsman, Andrew
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Precourt, Geoffrey
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Havlena, William
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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ECONIS (ZBW)
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1
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
2
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
3
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
4
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
5
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane
;
Lang, Annie
;
Barwise, Patrick
;
Weber, Rene
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
Saved in:
6
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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