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subject:"Fundraising"
~isPartOf:"Journal of marketing"
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Fundraising
Altruism
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Journal of marketing
Journal of economic behavior & organization : JEBO
49
Journal of public economics
33
Journal of behavioral and experimental economics
29
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
28
Nonprofit and voluntary sector quarterly
25
Discussion paper series / IZA
23
Journal of business research : JBR
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NBER Working Paper
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NBER working paper series
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Journal of economic psychology : research in economic psychology and behavioral economics
18
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Working paper / National Bureau of Economic Research, Inc.
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International review on public and non-profit marketing
13
Economics letters
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Journal of philanthropy and marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of nonprofit & public sector marketing
10
Experimental economics : a journal of the Economic Science Association
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Discussion paper / Monash University, Department of Economics
8
Journal of behavioral decision making
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Applied economics
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Discussion paper / Tinbergen Institute
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Discussion papers / CEPR
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Applied economics letters
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Games and economic behavior
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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Nonprofit management & leadership
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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CESifo Working Paper Series
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IZA Discussion Paper
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International journal of nonprofit & voluntary sector marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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Gift or donation? : increase the effectiveness of charitable solicitation through framing charitable giving as a gift
Wang, Xue Phyllis
;
Wang, Yijie
;
Jiang, Yuwei
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013474433
Saved in:
2
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
3
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
4
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
5
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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