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~person:"Ko, Yong Jae"
~person:"Cunningham, George B."
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Ko, Yong Jae
Cunningham, George B.
Lechner, Michael
56
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52
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37
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33
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30
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30
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21
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18
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16
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16
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16
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16
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16
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15
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15
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15
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15
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14
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13
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13
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13
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13
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13
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13
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13
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13
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12
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Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sports marketing & sponsorship
5
Sport management review
5
European Sport management quarterly : ESMQ
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
27
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
5
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
6
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
7
Managerial perceptions of factors affecting the design and delivery of sport for health programs for refugee populations
Anderson, Arden
;
Dixon, Marlene
;
Oshiro, Kristi F.
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10012099347
Saved in:
8
Group diversity's influence on sport teams and organizations : a meta-analytic examination and identification of key moderators
Lee, Woojun
;
Cunningham, George B.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012177387
Saved in:
9
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
10
ESport : construct specifications and implications for sport management
Cunningham, George B.
;
Fairley, Sheranne
;
Ferkins, Lesley
; …
- In:
Sport management review
21
(
2018
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011808686
Saved in:
11
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
12
Routledge handbook of theory in sport management
Cunningham, George B.
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013183278
Saved in:
13
The influence of a sport-for-peace event on prejudice and change agent self-efficacy
Welty Peachey, Jon
;
Cunningham, George B.
;
Lyras, Alexis
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10011294603
Saved in:
14
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
15
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
16
Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae
;
Rhee, Yong Chae
;
Kim, Yu Kyoum
;
Kim, Taeho
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
Saved in:
17
Examining the workplace experiences of sport employees who are LGBT : a social categorization theory perspective
Melton, E. Nicole
;
Cunningham, George B.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10010367443
Saved in:
18
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
19
Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics
Nite, Calvin
;
Singer, John N.
;
Cunningham, George B.
- In:
Sport management review
16
(
2013
)
4
,
pp. 465-476
Persistent link: https://www.econbiz.de/10010239251
Saved in:
20
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
21
Diversity training in intercollegiate athletics
Cunningham, George B.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 391-403
Persistent link: https://www.econbiz.de/10009678916
Saved in:
22
Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?
Ko, Yong Jae
;
Cattani, Kevin
;
Chang, Yonghwan
;
Hur, Youngjin
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 238-253
Persistent link: https://www.econbiz.de/10009312117
Saved in:
23
The LGBT advantage : examining the relationship among sexual orientation diversity, diversity strategy, and performance
Cunningham, George B.
- In:
Sport management review
14
(
2011
)
4
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009390317
Saved in:
24
Application of the regulatory focus theory to fantasy sport consumption behavior
Cattani, Kevin
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191044
Saved in:
25
Understanding the diversity-related change process : a field study
Cunningham, George B.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 407-428
Persistent link: https://www.econbiz.de/10003864631
Saved in:
26
Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil
;
Zhang, James J.
;
Ko, Yong Jae
- In:
Sport management review
12
(
2009
)
3
,
pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
Saved in:
27
Action sports participation: consumer motivation
Ko, Yong Jae
;
Park, Hyewon
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003678180
Saved in:
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