//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Data security"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anthropomorphism"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Data security
Advertising
Anthropomorphism
99
Concept of man
88
Menschenbild
88
Consumer behaviour
74
Konsumentenverhalten
74
anthropomorphism
58
Artificial intelligence
32
Beziehungsmarketing
27
Relationship marketing
27
Brand image
26
Künstliche Intelligenz
26
Markenimage
26
Advertising effects
21
Robot
21
Roboter
21
Werbewirkung
21
Brand management
20
Markenführung
20
Emotion
17
Dienstleistungsqualität
16
Service quality
16
Customer service
15
artificial intelligence
13
Customer satisfaction
12
Kundenservice
12
Kundenzufriedenheit
12
Homo Oeconomicus
11
Homo economicus
11
Werbung
11
Behavioral economics
10
Brand
10
Markenartikel
10
Personality psychology
10
Persönlichkeitspsychologie
10
Verhaltensökonomik
10
Nachhaltige Entwicklung
9
Service robots
9
Sustainable development
9
Cognition
8
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
11
German
2
Author
All
Breitner, Michael H.
2
Cui, Yuanyuan
2
Dwinita Laksmidewi
2
Van Esch, Patrick
2
Afiff, Adi Zakaria
1
Andras, Trina Larsen
1
Arli, Denni
1
Baek, Tae Hyun
1
Böhm, Robert
1
Das, Gopal
1
Fitchett, James
1
Gelbrich, Katja
1
Gäthke, Daniel
1
Han, Nah Ray
1
Hutchins, Jennifer
1
Jang, Soocheong
1
Jeong, EunHa
1
Jörling, Moritz
1
Kim, Yeonshin
1
Kwak, Hyokjin
1
Lee, Seonjeong
1
Oh, Haemoon
1
Pala, Erol
1
Paluch, Stefanie
1
Patsiaouras, Georgios
1
Puzakova, Marina
1
Reavey, Brooke
1
Saren, Michael
1
Semmelhaack, Björn
1
Shao, Xiaolong
1
Sledge, April
1
Sprenger, Jon
1
Susianto, Harry
1
Uffen, Jörg
1
Westjohn, Stanford A.
1
Xu, Yang
1
Yasintha Soelasih
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
IWI-Diskussionsbeiträge
2
Journal of business research : JBR
2
Asian Academy of Management journal : AAMJ
1
DLSU business & economics review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
3
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
4
Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Jörling, Moritz
;
Böhm, Robert
;
Paluch, Stefanie
- In:
Schmalenbach business review : sbr
72
(
2020
)
4
,
pp. 485-510
Persistent link: https://www.econbiz.de/10012429749
Saved in:
5
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
6
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
7
Anthropomorphic green advertising : how to enhance consumers' environmental concern
Dwinita Laksmidewi
;
Yasintha Soelasih
- In:
DLSU business & economics review
29
(
2019
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10012263963
Saved in:
8
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
9
Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi
;
Susianto, Harry
;
Afiff, Adi Zakaria
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
Saved in:
10
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
11
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
12
Ein ganzheitliches Konzept für Informationssicherheit unter besonderer Berücksichtigung des Schwachpunktes Mensch
Semmelhaack, Björn
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130011
Saved in:
13
Stärkung des IT-Sicherheitsbewusstseins unter Berücksichtigung psychologischer und pädagogischer Merkmale
Uffen, Jörg
;
Breitner, Michael H.
-
2009
Persistent link: https://www.econbiz.de/10008937949
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->