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Search: subject_exact:"Anthropomorphism"
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Werbung
Anthropomorphism
114
Concept of man
88
Menschenbild
88
Consumer behaviour
77
Konsumentenverhalten
77
anthropomorphism
64
Artificial intelligence
36
Künstliche Intelligenz
30
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28
Relationship marketing
28
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26
Markenimage
26
Advertising effects
22
Werbewirkung
22
Robot
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Roboter
21
Brand management
20
Markenführung
20
Emotion
18
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16
Service quality
16
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artificial intelligence
13
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10
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Cui, Yuanyuan
2
Dwinita Laksmidewi
2
Van Esch, Patrick
2
Afiff, Adi Zakaria
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Andras, Trina Larsen
1
Arli, Denni
1
Baek, Tae Hyun
1
Böhm, Robert
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Chen, Jin
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Das, Gopal
1
Fitchett, James
1
Gelbrich, Katja
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1
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1
Jeong, EunHa
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1
Kim, Yeonshin
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Kwak, Hyokjin
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Lee, Seonjeong
1
Oh, Haemoon
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Pala, Erol
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Paluch, Stefanie
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Patsiaouras, Georgios
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Puzakova, Marina
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Reavey, Brooke
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Saren, Michael
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Journal of business research : JBR
3
Asian Academy of Management journal : AAMJ
1
DLSU business & economics review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of euromarketing
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Journal of marketing management : MM
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1
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
2
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
3
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
4
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
5
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
6
Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Jörling, Moritz
;
Böhm, Robert
;
Paluch, Stefanie
- In:
Schmalenbach business review : sbr
72
(
2020
)
4
,
pp. 485-510
Persistent link: https://www.econbiz.de/10012429749
Saved in:
7
Anthropomorphic green advertising : how to enhance consumers' environmental concern
Dwinita Laksmidewi
;
Yasintha Soelasih
- In:
DLSU business & economics review
29
(
2019
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10012263963
Saved in:
8
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
9
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
10
Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi
;
Susianto, Harry
;
Afiff, Adi Zakaria
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
Saved in:
11
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
12
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
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