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~subject:"artificial intelligence"
~subject:"Customer service"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
2
Recasting service quality for AI-based service
Noor, Nurhafihz
;
Hill, Sally Rao
;
Troshani, Indrit
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10013435326
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