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~subject:"Preismanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Anzeigenblatt"
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Preismanagement
Print advertising
327
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327
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136
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136
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104
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100
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76
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Advances in applied microeconomics : a research annual
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
History of retailing and consumption
1
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
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1
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ECONIS (ZBW)
14
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1
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
4
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
5
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
6
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
7
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
8
Der Einfluss der Marktstellung auf die Anzeigen- und Vertriebspreise regionaler Tageszeitungen
Nienstedt, Heinz-Werner
;
Proner, Patrick
;
Scherer, Joerg
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
),
pp. 6-18
Persistent link: https://www.econbiz.de/10003779519
Saved in:
9
Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
Saved in:
10
Preisplanung für die Mehrfachverwertung journalistischer Online-Inhalte
Gerpott, Torsten J.
;
Schlegel, Maike
- In:
Controlling : Zeitschrift für erfolgsorientierte …
16
(
2004
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10001903176
Saved in:
11
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
12
Do newspaper JOAs charge monopoly advertising rates?
Romeo, Charles J.
;
Pittman, Russell W.
;
Familant, Norman
- In:
Review of industrial organization : RIO
22
(
2003
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10001751106
Saved in:
13
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
Saved in:
14
Droits de propriété et espace publicitaire dans la presse quotidienne régionale
Le Floch, Patrick
- In:
Revue d'économie industrielle
(
1995
)
4
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001203004
Saved in:
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