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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
NBER working paper series
112
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
65
Research policy : policy, management and economic studies of science, technology and innovation
59
SpringerLink / Bücher
51
Journal of health economics
46
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
International journal of technology management : IJTM
30
Health marketing quarterly
29
Health economics
28
Industrial and corporate change
28
Europäische Hochschulschriften / 5
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
20
R & D management
20
International journal of industrial organization
19
Journal of business research : JBR
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
International journal of production economics
15
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Research paper
14
Academy of Management journal : AMJ
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
Pharma-Dialog
13
Working paper
13
European journal of operational research : EJOR
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ECONIS (ZBW)
14
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1
Closing the marketing strategy-tactics gap : an institutional theory analysis of pharmaceutical value chain
Singh, Jagdip
;
Jayanti, Rama K.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 701-735)
.
2014
Persistent link: https://www.econbiz.de/10010353467
Saved in:
2
Spillovers and other externalities in pharmaceutical marketing
Desiraju, Ramarao
;
Tran, Thanh Van
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 673-700)
.
2014
Persistent link: https://www.econbiz.de/10010353468
Saved in:
3
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
4
Marketing spending models
Fischer, Marc
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 557-589)
.
2014
Persistent link: https://www.econbiz.de/10010353472
Saved in:
5
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
6
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
7
Leveraging social media in the pharmaceutical industry
Shankar, Venkatesh
;
Li, Jiaoyang
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 477-505)
.
2014
Persistent link: https://www.econbiz.de/10010353475
Saved in:
8
Leveraging peer-to-peer networks in pharmaceutical marketing
Bhatia, Tulikaa
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 457-475)
.
2014
Persistent link: https://www.econbiz.de/10010353479
Saved in:
9
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
10
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
Saved in:
11
New challenges in alliance portfolio management
Wuyts, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010353577
Saved in:
12
Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Betz, Ulrich A. K.
;
Camacho, Nuno
;
Gerards, Michael
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 119-148)
.
2014
Persistent link: https://www.econbiz.de/10010353579
Saved in:
13
Portfolio management in new drug development
Ding, Min
;
Dong, Songting
;
Eliashberg, Jehoshua
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 83-118)
.
2014
Persistent link: https://www.econbiz.de/10010353582
Saved in:
14
Innovation in the pharmaceutical industry : the process of drug discovery and development
Petrova, Elina
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 19-81)
.
2014
Persistent link: https://www.econbiz.de/10010353584
Saved in:
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