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~subject:"Meinung"
~subject:"Werbewirkung"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Attention economy"
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Meinung
Werbewirkung
Perception
92
Wahrnehmung
92
Consumer behaviour
71
Konsumentenverhalten
71
Brand image
19
Markenimage
19
Brand management
18
Markenführung
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Bellman, Steven
1
Benoit, Ilgım Dara
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Deitz, George D.
1
Deschenes, Jonathan
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Foti, Lianne
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Jha, Subhash
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Ruiz Mafe, Carla
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Sherry, John F.
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Simola, Jaana
1
Simonetti, Aline
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Tatara, Jennifer H.
1
Teng, Lefa
1
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Journal of business research : JBR
Journal of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of retailing and consumer services
8
International journal of advertising : the review of marketing communications
7
Discussion paper series / IZA
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
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Psychology & marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
4
International advertising and communication : current insights and empirical findings
4
Journal of advertising research
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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CESifo working papers
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European journal of marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research
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The journal of consumer marketing
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Tourism management : research, policies, practice
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Working paper series / University of Zurich, Department of Economics
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Young consumers : insight and ideas for responsible marketers
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Discussion paper / Centre for Economic Policy Research
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Economics of security working paper series
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Electronic commerce research
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European journal of political economy
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Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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IZA Discussion Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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International review on public and non-profit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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1
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
2
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
Saved in:
3
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
4
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
5
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.
;
Deitz, George D.
;
Huhmann, Bruce A.
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
Saved in:
6
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
7
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
8
Conceptual blending in advertising
Joy, Annamma
;
Sherry, John F.
;
Deschenes, Jonathan
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
Saved in:
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