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~person:"Sarmento, Maria"
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Messe
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Trade fair
4
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Gerechtigkeit
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services
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Sarmento, Maria
Bathelt, Harald
12
Kirchgeorg, Manfred
8
Penzkofer, Horst
8
Moser, Petra
6
Zanger, Cornelia
6
Golfetto, Francesca
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Moutinho, Victor Ferreira
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Rinallo, Diego
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Täger, Uwe Christian
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Weitzel, Günter
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Farhangmehr, Minoo
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Gopalakrishna, Srinath
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Meffert, Heribert
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Silva, Pedro Mendonça
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Simões, Cláudia
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Tafesse, Wondwesen
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Ziegler, Rainer
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Domini, Giacomo
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Geldres-Weiss, Valeska V.
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Gibson, Rachael
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Kramer, Jens
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Luppold, Stefan
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Mortsiefer, Joachim
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Müller, Klaus
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Müller-Hagedorn, Lothar
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Neven, Peter
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Solberg Søilen, Klaus
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Sternberg, Rolf G.
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Stoeck, Norbert
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Vale, Vera Teixeira
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Wiedmann, Martin
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Zeng, Gang
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Bannas, Vera
2
Bello, Daniel C.
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Borszéki, Zsuzsa
2
Busche, Manfred
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Cooper, Russell
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Cooper, Russell W.
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Denzel, Markus A.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Field guide to case study research in business-to-business marketing and purchasing
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria
;
Simões, Cláudia
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
Saved in:
2
Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
3
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
4
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
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